How to Have a Successful Trade Show

Trade shows are a great way for your company to make an in-person introduction and pitch to potential clients. For many companies it is the only opportunity to meet them face-to-face, display their products and create a working relationship. Companies often spend months and tens of thousands of dollars on their display booths at these events hoping to present themselves in a good light. The stakes can be high, so it is imperative that they put their best foot forward. Here are some tips to ensure that your company has a very successful trade show.

Make Sure Your Booth is Special

There will be hundreds of booths at the trade show and at least a dozen or more from companies in your same product category all fighting for the attention of the same potential clients. To make sure attendees pay attention to your booth, you need a booth that really stands out in the crowd. This of course starts with your getting the best location for your booth which requires you booking early and maybe paying more for prime space, but it could be worth it.

Your booth needs to be high quality and convey your company’s image, values, and product or service capabilities and at the same time be attractive and compelling to attendees. Good quality booths can be used for years. So splurge on high-end materials throughout.

Consider using popular themes for your booth. Movie and television theses are a good choice. Just make sure you can fully commit to making it look great. A poorly executed popular theme could backfire.

Make abundant use of display plinths to strategically place your products and company brochures around your booth so that no matter which way someone might enter they will be front and center.

Your booth theme should also include your team and how they dress and act. Perhaps putting everyone in cool or funny shirts might work. It is also no secret that many companies hire pretty young ladies to work their booths. This strategy can be really effective as long as you make sure that attendees make the connection between them and your company.

Whatever strategy you choose, the bottom line is you want your booth and your company to get noticed.

Giveaways Really Work

A sure way to get people to notice you is by offering them something for free. It is a fantastic way to engage people and educate them on your products as well. The best giveaways are something related to your product or even the product itself. If you are a food company set up free samples of your product and have your team standing by to explain the benefits of each one being sampled. If your product is software, you can offer sample versions of it and have the sample being displayed on computer screens in your booth. This gives attendees an opportunity to see your product and then walk away with a freebie they can try later.

Even offering a cup of coffee or piece of candy is a great idea. Freebies also position your team to ask for contact information about the person. When you give something people often feel obligated to give something in return. Take advantage of this and have a quick way to take down someone’s details.

Use Social Media to Increase Activity

Social media sits at the center of many people’s lives and many of those people are your potential clients. So it can play a critical part in your having a very successful trade show. Before the trade show use social media to connect with clients and potential clients and give them a preview of what they can expect from your company. Use this as a chance to preview any products you will be showing and if new products will be unveiled, use this medium to build up the hype.

During the trade show you can use social media to keep everyone informed about what is going on at your company’s exhibition booth. Any special performances, giveaways and demonstrations can be touted on a minute to minute basis. Using social media can also give you quality feedback during the trade sow and help your team to better manage their time. You can also use it to give directions to anyone who is having trouble locating your booth.

For those who could not come to the trade show social media gives them an opportunity to experience what your company did at the trade show. They will also see how active you are about your company and products and this will garner additional excitement about being in business with you.

Use these tips to improve your performance at your next trade show. They can make a huge difference in returns on your investment.

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