Using Custom Promotional Products in a World of Fake News

These days there so many different versions of the “truth”. Business has been caught in the crossfire while politicians and the media fight for credibility, so much so that most people find it difficult to know what to believe. In the new, disconnected digital business environment consumers find it impossible to work out who to believe. With both sides pointing the finger and accusing each other of spreading “fake news” it’s hard to know the truth about anything anymore.

So how, in this era of uncertainty and fake news how can a small business have their marketing message taken seriously?

It might seem old fashioned but using promotional products is a proven way to avoid much of this confusion. When a business prospect holds something real, like a branded product they automatically reach an opinion of its practical value and a subjective, related emotional judgment of the whole. These personal impressions, both good and bad merge with any other preconceptions to form an overall attitude towards the brand with which the product is associated.

Branded merchandise, unlike other forms of business communication, does not rely on the manipulation of emotions to manage perceptions. The right promotional item creates a direct connection with consumers and allows you to avoid the negative impressions which come with the rising public cynicism in these days of “fake news”.

Managing consumer opinions of your brand and market offerings is the main purpose of promotional marketing. Billions are spent across the world every day on advertising but the final outcome can never be trusted to be exactly as planned. Research confirm using economical promotional products compared against more traditional forms of brand promotion reinforces positive perceptions. Particularly in the case in this day of digital communication few people with whom we do business are met face-to-face so doubts easily creep in. Branding something as simple to printed pens and handing them out to customers and business prospects is a way to escape the negative filters which dominate so much on-line chatter.

If you think about it, how can a good quality product with genuine practical value do anything for your brand but create a positive impression?

A good example of promotional marketing’s effectiveness is in the world of eco-friendly claims, about which consumer cynicism is growing. Many companies have realised it’s necessary to turn to physical products as a way of reinforcing their “green” company claims. So many organisations have unjustly claimed a clean, green reputation that there is great doubt about such claims amongst consumers. By simply offering your business contacts a branded item which reflects brand values and as an example, is made from recycled materials is now known to be more convincing that any number of bold claims made in general media advertising.

Unfortunately many people see a marketing world where bluster and misinformation is the norm so the simple act of placing a branded item in the hands of consumers creates an impression that no amount of online advertising can replicate. The simple reality of a physical product you hold in your hand cannot be denied.

It seems every year we spend less time engaging with each other and more time engaging with a screen, even now as we walk along the street. In this rapidly changing environment the simple act of handing your clients a useful branded product is a more powerful way to build and maintain relationships than ever. The temptation exists for all marketers to spend their budgets online. It’s easy to manage, analyse and assess; and can be scaled up or down in minutes. But keeping a foot in the “real” world, using promotional merchandise to connect with consumers is a proven way to leverage greater sales from your general advertising messaging.

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Incorporating More Fish Into Your Diet

Consider incorporating fish and seafood and get the best menu options at Long John Silver’s.

The American Heart Association recommends eating fish at least two times a week. Fish rich in omega 3, which helps maintain good brain and heart health. It is also very high in protein and contains essential amino acids to keep your body functioning normal. That doesn’t mean you can’t have it everyday it is better than eating meat. According to Harvard University eating it more than twice can lower the risk of  a fatal heart attack.

Consider cod fish. It is packed with lean protein, omega-3 and vitamin B-12. Cod has a mild flavor and is liked by almost everyone.

Now stop at Long John Silvers to enjoy savory and healthy fish option menu. Feed your appetite and go for a satisfying  Baked Cod Meal. The cod is drizzled  with a Sweet and Zesty Asian Sauce. It comes with  seasoned rice, a choice of 2 sides and  2 hushpuppies. Long John Silver uses wild and caught Alaskan cod for this meal.

Why consider seafood? First of all, it is low in fat, cholesterol and is loaded with good protein. It also  has antioxidants and selenium to help  prevent many diseases; and even fight off  depression and anxiety.

Consider Shrimp.  It is high in niacin and  has no carbohydrates which can help lose weight. It also contains astaxanthin, a mineral known to  fight cancer.

Stop by John Long Silver’s and try New Sweet and Tangy  Panko Butterfly Shrimp. It is composed of  panko breaded shrimp lightly coated in sweet and tangy sauce. There are six delicious shrimps, natural cut fries and two hushpuppies.

Consider including  clams in your diet. Clams are nutritious, packed with good lean protein, full of  iron and  low in calories. Plus, they increase energy levels, boost your immune system and help skin look younger. Best of all, they  have a great salty ocean flavor.

Visit Long  John Silver’s to enjoy lightly fried clams combo of 2 with 1 side and 2 hushpuppies.

Consider crab. It helps with inflammation, and even improves gastrointestinal problems. Out of all shellfish crab is the most rich in selenium and also has chromium which helps maintain a good cholesterol level.  Crab is full of flavor and needs very little added when used in other  recipes.

Get  the best crab cakes  under 600 calories and opt for a 2 crab cake basket. It is composed of gently fried crab cakes with a side of fresh green beans and  2 golden hushpuppies.

If fish is really an absolute  “no” Long John Silver’s also has chicken in its menu.

Try a 3 chicken meal with 2 sides and 2 golden hushpuppies.

Long John Silver cares about customers satisfaction and the ocean. With its partnership with many fishing organizations it follows sustainable fishing practices. This helps give consumers great tasting fish they can proudly  enjoy.

Give fish and seafood a  chance and save on your meals with a Long John Silver’s coupon. 

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Workspace Wonders: How to Design Your Dream Home Office

When you work from home, it can be tricky to separate your living space from your working space. Creating a home office is a great first step in making sure you can tune into a working mindset when you have things to do, and back into a relaxed state when it’s time to spend time with family or de-stress. Designing your home office can be as big a project as you want, and the energy you put into it can help you be more productive and professional. Depending on the nature of your work, organizing your desk area, incorporating shelving and storage, and making the space inspirational are all important in varying degrees. It’s good to experiment to see what works best for you and suits your personal needs, but there are a few constants that hold true for almost all home offices and working spaces.

1. Create a focused space. 

Make sure your office or work room is clearly designated as a space different from all others in your home. Ensure you have a door or curtain that can shut and as much as possible avoid storing cleaning supplies, old clothes, or other clutter in your work space. Not only will it distract you and remind you of other responsibilities, but it can make it harder to find important documents and tools if they’re sharing space with shoes, bottles or boxes. If you have too much junk that you need to get rid off, get in touch with a waste removal company such as Kwik Sweep.

2. Separate work from life. 

Treat a home office like you would a cubicle in a busy office building. Keep it tidy, have a family photo or two, and decorate it in a simple, professional way. Your office might be at home, but the more you treat it as separate, the easier it will be to tune in when there’s work to do, and to decompress when you’re finished. Stock your office with everything you might need to avoid having to leave and grab something, which can take you out of your productive state and introduce all sorts of distractions.

3. Use soothing colors and decorations.

Working buildings and professional spaces often put a lot of effort into furnishings that promote productivity. Clean lines and neutral colours reduce distractions and can have distinct psychological effects. The colour blue acts as a relaxant, as well as an appetite suppressant, so consider painting the room a shade of blue or using blue furnishings. Keeping the space cool can promote brain function and focus, so make sure you can control the room’s temperature. Comfortable ergonomic chairs and desks reduce fatigue and long term damage like back problems and carpal tunnel syndrome. Incorporate as many of these as you can to help you be more productive, and promote well being.

4. Incorporate tools for focus.

A home office doesn’t need to feel like a jail cell, so using design elements like fountains, zen gardens, or executive toys can help break up the monotony without throwing your focus. A simple indoor fountain can help freshen the space up, and the sounds of running water not only relaxes, but it can act as white noise to drown out the sounds you might expect if you have kids, neighbours, or heavy traffic near your house.

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The Best Home Workout Programs to Get Shredded

Get Riped

Tired of looking or just feeling bit flabby? There is no reason you can’t be in the best shape of your life regardless of age or excuses. No gym? No problem! Here are some of the best home workout programs to get shredded. Each one makes different promises but they all have one thing in common, sweat. So just because you are at home doesn’t mean you will be on the couch. Be prepared to work hard.
Get Shredded
Shortcut to Shred
Hosted by legend Jim Stoppani this six week program is designed for any skill level and will give you a fat free hard body. No one promises it will be easy though, nothing good ever is right? Jim is gonna kick your butt for six weeks but it will pay off when that butt is hard as ice. So if you aren’t afraid to sweat, give this program a try and get shredded.

Kris Gethin 12-Week Trainer
Kris Gethin (or should we say Get-thin) doesn’t have time for your excuses, in fact that is his matter of fact philosophy: “No Excuses!” While this plan is probably for the intermediate to advance level given its intensity, expect to be in some of the best shape of your life following this 12 week training. Your friends will be asking who your personal trainer is and what gym you have been spending all your time at, having no idea you just stayed at home and were able to get shredded.

P90x
There is a reason p90X has become a household name. Short for “Power 90 Extreme this at home workout was created by Tony Horton and has gained incredible traction in the last decade. This program is suitable for beginners and combines  cross-fit style training with periodization along with a diet plan to ensure you will get maximum shape. The 90 in P90X also shows how many days it will take. While some programs offer a shorter span for results remember patience is a virtue. Follow the P90X program and in less than 3 months you will be in better shape than you ever though.
These are three solid programs if you want to get shredded. There are probably dozens more that work as well but there is one key factor in all of them, hard work. If you want to get rock hard abs, a toned core, biceps the size of pythons, you are going to have to work for it. That means waking up and doing the home workouts everyday. That means ditching the cheeseburgers and maybe doing the workouts twice in a day. So if you think you can handle it, try one of these work outs and be prepared to be the envy of your friends when they see how ripped you gotten.

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Most Successful Entrepreneurs Under 30

Most Successful Entrepreneurs Under 30

Just because you are young doesn’t mean you can’t be successful. Don’t let your youth hold you back rather embrace it and make it an advantage. Here are some of the most successful entrepreneurs under 30 who have changed the rules and already left their mark.

Tyler Haney
At just 27 seven years old Tyler Haney is the founder of Outdoor Voices an active apparel company that has over 8 million dollars in venture capitol. Talk about a big amount of cash for a young person. Tyler is handling is the responsibility and her education in sports and fashion are proving crucial in her new role, running a company.

Shawn Mendes
Shawn is only 17 years old but he already has a envious amount of success. Shawn is a singer and through self promoting videos on Vine he was able to obtain a manager, a contract, and now even a number one single. It just shows you what a lot of talent combined with a self starter attitude can get you.

Jordan Maron
The 23 year old Jordan Maron has made countless YouTube videos reviewing video games. Skeptics would not see this as a career but they were wrong. Jordan has over 8 million YouTube followers and with that many followers you have advertisers eating out of the palm of your hand. His giant online following will ensure his influence and success for years to come, of which he has many!

John Boyega
 Most Successful Entrepreneurs Under 30
This young actor recently starred in Star Wars the Force Awakens, a record breaking film by all measurements. John Boyega is only 23 years old and is likely on track to be one of the worlds most recognizable faces given the insane amount of marketing and promotional products tied to the new star wars movie. This young actor sure knows how to pick his roles and given the success of this film, he will likely have first dibs on acting roles for the remainder of his career.

Matthew Ramirez
A 26 year old Berkeley English Major, Matthew Ramirez has combined the high-tech with the old-school. He has created an algorithm that analyzes writing and automatically provides feedback and suggestions. His software has already been purchased by dozens of schools and looks like it is gaining some serious traction.
These successful entrepreneurs under thirty all have one thing in common, they shot for the moon. Regardless and because of their age they were able to use modern tools to showcase their talents. What to be like them, well first you need to decide what your talents and skills are. The second step is to market yourself or your company using modern social media platforms. Whether you are thirteen or seventy-three it just goes to show you that anything is possible.

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