How Tech Is Changing Investment

The nature of how we invest has changed an incredible amount in a very short time. Today, it seems incredible that there was once a time in the not so distant past where placing an order for stock required calling up your stockbroker and explaining exactly what you wanted them to do. Instead of going through the rigmarole of going through a human third party, the digital revolution changed the world of investment so that it is barely recognizable from the past. Much of investment is now done through handheld smartphones via online brokerage apps like the FXTM mobile app, which allows people to trade stocks and shares in the United Kingdom, Cyprus, South Africa, and Mauritius. This has democratized the world of investment, making it accessible to the many and not just the few.

If there is one thing that is for certain, it is that the inexorable pace of technological change will bring even more revolutionary advances to how we invest in the future. Here are just a few groundbreaking developments that we might see in the near future.

1. Blockchain

Blockchain is the name for the sophisticated coding which allows cryptocurrencies like Bitcoin to run. While blockchain is mainly used for cryptocurrencies at the moment, developers are only just waking up to its vast potential for use in a wide array of other arenas, one of which is investment.

The incorporation of blockchain into the stock exchange in the near future is set to revolutionize the nature of how transactions are realized. A stock exchange which runs using blockchain will majorly cut down on costs and the time it takes to complete a transaction. Lower running costs will likely have a positive knock-on effect for investors in the form of lower fees.

2. AI Wealth Managers

One of the biggest changes that is already upon us has to do with artificial intelligence. Algorithms used in technology that has come to be known as “fintech” is now sophisticated enough to compete with traditional methods of delivering financial services.

Data from recent studies show that an increasing number of investors now consider the advice given by AI financial advisors as more useful and accurate than that given by their human counterparts. These opinions have been borne out in evidence that shows that AI has helped to save investor returns in the 2020 market crash.

As AI technology moves even further into the realm of science fiction, the door has been left open to the possibility that human investment experts could realistically be supplanted by AI and super-intelligent algorithms in a few years.

3. Next-Gen Financial Instruments

Since the advent of the modern financial markets, the proliferation of new financial instruments has been simply breathtaking. New financial innovations appear every year, and this trend is only set to accelerate as we move into a new age of technology. Indeed, keeping up with the bewildering array of new tools at our disposal is something that even investment experts struggle with. There seems to be literally no end to the number of new ways that we can speculate using advances in technology.

4. Increased Personalization

One of the great things about the tech revolution is that it has allowed people who would previously have had no access to the stock market to participate. At just the click of a button, anybody with an account with an online brokerage account can now invest and make money on any asset class using any financial instrument they choose. As mobile technology improves, so will the access that people have to investment opportunities. This could theoretically have the effect of leveling the economic playing field, reducing the inequality that exists among people in different geographic regions of the globe.

The world of investment has always been at the cutting edge of technology. Where money is concerned, investors are prepared to use any advantage that they can derive from technology that they can to maximize profits and minimize risk. While it is hard to predict the future, we can be certain that technology will continue to play a massive role in how markets run and how we make the decisions that inform our investment choices. We can only hope that these advances will help to bring the potential of investing closer to more people.

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Getting the Most From Your Digital Marketing Campaigns Means Tracking the Right Metrics

If you are at the helm of a growing business and you feel the pressure to keep growing, you can use that anxiety to propel your company forward. The key here is to track what you have been doing that has caused your success and to continue to do as much of it that continues to work. Also to take things to the higher heights, there are things you will need to start doing that will add to your success.  If you are a small business owner determining those things can be difficult. Should you hire more sales staff. invest in new computers, or rent office in a higher quality  office building? Which one will bring you the greatest return or are all necessary.

Chances are that your company needs to invest more in marketing to keep you ahead of the fast charging competition.

The situation today is that marketing is in a transition and quickly moving from traditional forms like television, billboards and radio to online marketing also called digital marketing channels. The reasons are simple for this change. First. people are spending more of their time online and less time watching traditional TV, listening to radio and in terms of billboards, let’s just say that everyone is too busy looking at their phones to look up at these 100 foot monsters.

Digital marketing also offers companies more control over their marketing strategies with better price controls and data that is richer and much more in depth. As you focus on continued growth, you need to understand how to better utilize digital marketing to win. Here is an infographic by from Campaign Monitor. featuring digital marketing tracking metrics that can be valuable in helping your company to achieve greater success.

 

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Everything You Need to Know About Amazon Web Services

Amazon Web Services (AWS) is a division of Amazon best known for serving up a massive online marketplace for just about everything. In a Forbes article, Jason Bloomberg noted that “AWS is reinventing what it means to be a software vendor for all the markets it serves, including consumer, developer, SMB, and enterprise.” If you’re looking for a powerful cloud service provider, you’ll find that AWS is one of the most innovative and expansive options available with a growing suite of web tools that go above and beyond the standard offerings.

The Basics of AWS

Image via Flickr by magerleagues

At its core, AWS is a cloud computing service that gives business owners the computing power they need with remote storage and maintenance. AWS delivers powerful functionality that’s designed for flexibility and scalability. This service offers all the benefits of any cloud storage provider along with a host of other perks. AWS offers a serverless reference architecture for everything from the Internet of Things to web apps to image recognition. AWS has also announced services that will expand into artificial intelligence, databases, and more.

Helpful Training and Certification Services

Amazon supplies a comprehensive suite of digital training services to help users understand all the features of AWS. You can enroll in free courses, develop new technical skills, and validate what you’ve learned for AWS certification. This is an outstanding offering as the full functionality of AWS is far too expansive for a new user to grasp without seriously studying some of the innovative new technologies that have rolled out with this service.

Reliable Security

Cloud security has long been a major concern for business owners as they transition to this business approach. AWS secures its data centers with network firewalls and uses in-transit transcription across all services. Using the service’s provided tools, users can trace the who, what, and where of calls for maximum visibility. Businesses can also incorporate their own security layers and mobile threat defence within AWS for additional protection on top of what’s already available.

Powerful Scalability for Computing

AWS Lambda is a computing service that enhances the capabilities of AWS, allowing you to run code without provisioning your own server space for the activity. AWS Lambda responds to user requests and provides the necessary capacity and infrastructure to run your code on a per-use basis. This means that you don’t have to supply an abundance of servers for prospective users who may not begin using your code immediately.

AWS Lambda scales seamlessly, so you’re prepared for anything from a slow start to a sudden rush of activity. You pay only for the compute time that you consume and pay nothing when your code isn’t running. This functionality is a key example of how Amazon’s web services are structured to streamline your business activities in the most efficient way possible.

Whether you’re looking for convenient cloud storage or access to a serverless application repository, you can find the features and functionality that you’re looking for with AWS. Designed to serve as a catch-all for all your cloud needs, this solution is meeting its goal admirably.

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