Getting the Most From Your Digital Marketing Campaigns Means Tracking the Right Metrics

If you are at the helm of a growing business and you feel the pressure to keep growing, you can use that anxiety to propel your company forward. The key here is to track what you have been doing that has caused your success and to continue to do as much of it that continues to work. Also to take things to the higher heights, there are things you will need to start doing that will add to your success.  If you are a small business owner determining those things can be difficult. Should you hire more sales staff. invest in new computers, or rent office in a higher quality  office building? Which one will bring you the greatest return or are all necessary.

Chances are that your company needs to invest more in marketing to keep you ahead of the fast charging competition.

The situation today is that marketing is in a transition and quickly moving from traditional forms like television, billboards and radio to online marketing also called digital marketing channels. The reasons are simple for this change. First. people are spending more of their time online and less time watching traditional TV, listening to radio and in terms of billboards, let’s just say that everyone is too busy looking at their phones to look up at these 100 foot monsters.

Digital marketing also offers companies more control over their marketing strategies with better price controls and data that is richer and much more in depth. As you focus on continued growth, you need to understand how to better utilize digital marketing to win. Here is an infographic by from Campaign Monitor. featuring digital marketing tracking metrics that can be valuable in helping your company to achieve greater success.

 

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Everything You Need to Know About Amazon Web Services

Amazon Web Services (AWS) is a division of Amazon best known for serving up a massive online marketplace for just about everything. In a Forbes article, Jason Bloomberg noted that “AWS is reinventing what it means to be a software vendor for all the markets it serves, including consumer, developer, SMB, and enterprise.” If you’re looking for a powerful cloud service provider, you’ll find that AWS is one of the most innovative and expansive options available with a growing suite of web tools that go above and beyond the standard offerings.

The Basics of AWS

Image via Flickr by magerleagues

At its core, AWS is a cloud computing service that gives business owners the computing power they need with remote storage and maintenance. AWS delivers powerful functionality that’s designed for flexibility and scalability. This service offers all the benefits of any cloud storage provider along with a host of other perks. AWS offers a serverless reference architecture for everything from the Internet of Things to web apps to image recognition. AWS has also announced services that will expand into artificial intelligence, databases, and more.

Helpful Training and Certification Services

Amazon supplies a comprehensive suite of digital training services to help users understand all the features of AWS. You can enroll in free courses, develop new technical skills, and validate what you’ve learned for AWS certification. This is an outstanding offering as the full functionality of AWS is far too expansive for a new user to grasp without seriously studying some of the innovative new technologies that have rolled out with this service.

Reliable Security

Cloud security has long been a major concern for business owners as they transition to this business approach. AWS secures its data centers with network firewalls and uses in-transit transcription across all services. Using the service’s provided tools, users can trace the who, what, and where of calls for maximum visibility. Businesses can also incorporate their own security layers and mobile threat defence within AWS for additional protection on top of what’s already available.

Powerful Scalability for Computing

AWS Lambda is a computing service that enhances the capabilities of AWS, allowing you to run code without provisioning your own server space for the activity. AWS Lambda responds to user requests and provides the necessary capacity and infrastructure to run your code on a per-use basis. This means that you don’t have to supply an abundance of servers for prospective users who may not begin using your code immediately.

AWS Lambda scales seamlessly, so you’re prepared for anything from a slow start to a sudden rush of activity. You pay only for the compute time that you consume and pay nothing when your code isn’t running. This functionality is a key example of how Amazon’s web services are structured to streamline your business activities in the most efficient way possible.

Whether you’re looking for convenient cloud storage or access to a serverless application repository, you can find the features and functionality that you’re looking for with AWS. Designed to serve as a catch-all for all your cloud needs, this solution is meeting its goal admirably.

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