Your guide to work at home success
by guest author Rich Gee Many business clients ask me how they can review their business and develop a simple marketing plan. There are many great books and gurus out there who will help you do this – unfortunately it takes a lot of time and effort. If things aren’t working or you’re not getting [...]
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by HomeBusinessWiz contributing writer Katja Bartholmess I’m going to tell you a true story that illustrates why your website home page is so important. And then I’ll tell you what you must and must not do to have a winning home page. First, the story. Last week, I lugged a garbage bag full of shoes [...]
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If you’re in business, you have a product or service to sell. And the more people who know about your product or service, the more customers you will have. And the more customers you have…well, you get the picture. Here’s a super-easy way to get free publicity: treat someone to your product or service. But [...]
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The battle between long copy – the traditional sales-letter format like this one that strikes some people as smarmy and too sales-y – and short sales copy is a perennial hot spot for discussion in the business world. From a marketing perspective, long sales copy is something of an enigma – no one admits to [...]
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The term “vertical marketing” is a fancy way of saying “marketing to the clients of your clients”. One way you can do this is to have a report or tool that you give your clients with permission to pass along to others. How is this done? A practical example of how to market to clients [...]
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