November 21, 2007
The battle between long copy – the traditional sales-letter format like this one that strikes some people as smarmy and too sales-y – and short sales copy is a perennial hot spot for discussion in the business world.
From a marketing perspective, long sales copy is something of an enigma – no one admits to [...]
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October 31, 2006
The term “vertical marketing” is a fancy way of saying “marketing to the clients of your clients”. One way you can do this is to have a report or tool that you give your clients with permission to pass along to others. How is this done?
A practical example of how to market to clients [...]
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