Posts tagged as:

Marketing

7 Rules for a Winning Home Page

December 14, 2007

by HomeBusinessWiz contributing writer Katja Bartholmess
I’m going to tell you a true story that illustrates why your website home page is so important. And then I’ll tell you what you must and must not do to have a winning home page.
First, the story. Last week, I lugged a garbage bag full of shoes to [...]

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Who Can You Treat Today? A Super-Easy Way to Get Free Publicity

December 6, 2007

If you’re in business, you have a product or service to sell. And the more people who know about your product or service, the more customers you will have. And the more customers you have…well, you get the picture.
Here’s a super-easy way to get free publicity: treat someone to your product or service. [...]

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Sales Copy: Long or Short?

November 21, 2007

The battle between long copy – the traditional sales-letter format like this one that strikes some people as smarmy and too sales-y – and short sales copy is a perennial hot spot for discussion in the business world.
From a marketing perspective, long sales copy is something of an enigma – no one admits to [...]

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Marketing to Clients of Clients

October 31, 2006

The term “vertical marketing” is a fancy way of saying “marketing to the clients of your clients”. One way you can do this is to have a report or tool that you give your clients with permission to pass along to others. How is this done?
A practical example of how to market to clients [...]

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