5 Lead Generation Tips To Grow Your Small Business

Having a wider reach could give you more prospective customers for your products and services. The question is, how can you reach your target audience without spending too much money, time, and other resources? This is where lead generation tactics can play a powerful role.

One thing to consider is how you can make sure that the visitors to your website or social media become truly interested in what you are offering. In terms of marketing, lead generation is a mix of quantity and quality.

However, having tons of leads doesn’t necessarily translate to achieving your goals for higher sales conversion rates. Lots of leads can mean that you have unqualified buyers who may require more persuasion prior to conversion (sale).

The following can serve as your guide to generating high quality leads that will grow your small business.

  1. First Things First, Track Your Lead Generation

The first step is to track lead generation return on investment (ROI). This helps you allocate a budget using measurable channels that entice leads, whether you are using social media, email, your website, or direct marketing to draw them in.

Google Analytics is good for this. Google can help you identify which pages generate the most traffic to your site. Salesforce customer relationship management (CRM)can also aid you in keeping tabs on the relationships you are building with potential customers.

Marketing automation software,like HubSpot is also useful to track potential customer activity. It also helps you deliver marketing content tailored to your target audience’s interests.

  1. Leverage Social Media

Aside from boosting brand awareness and interacting with customers via your website, you can also leverage social media to enhance your sales pipeline. A few social media tips include:

  • Share content that drives traffic. The most effective way of generating leads via social media is publishing content that direct traffic to your site. You can share blog posts, links, and even discounts to compel people to click through to your website.
  • Build a loyal following. Make sure to get to know your online audience and share information that will highlight your expertise. Join LinkedIn groups and other social media groups relevant to your business. When the relationship is built, a customer is likely to trust your business more.
  • Focus on engagement. Don’t focus only on your company, but instead try to interact with others and be more helpful. When customers are ready to make a purchase, they will likely come to you.
  1. Make Lead Generation Mobile

When your content entices customers to visit your site, the next step is to get them to convert. It is optimal to get contact information via an intuitive online form. Mobile friendly forms that are designed properly can increase your conversion rate.

Optimizing forms for mobile means that you need to consider how forms will look across multiple devices, and multiple screen sizes. Users are not supposed to make extra effort just to complete a form on a mobile device, so make it easy for them.

  1. Create Powerful Content

The most important part of a powerful lead generation strategy is content. People are attracted to websites, because of the valuable content that is served up on a consistent basis. The great thing about it is content marketing is far more affordable than traditional marketing, and can generate more leads.

To make your content marketing effective, you need to find a defined target audience and tailor content just for them. Create engaging and informative blog posts, ebooks, webinars, videos, and landing pages that provide solutions to pain points and prompt visitors to take action.

  1. Use Email Marketing To Your Advantage

Emails are an affordable and effective way to generate new business opportunities when used properly. Concentrate on an opt-in strategy to make sure that your subscribers are happy.

They should love receiving your emails and remember to include a link for your audience to subscribe. A few tips include:

  • Send valuable offers. Your offers should feel exclusive and give useful information.
  • Include clear CTAs. Ensure that your customers know what you want them to do with CTAs.
  • Link to landing pages. This is where your customers will provide their details for future remarketing efforts. “For example, a page intended to sell a product will be focused entirely on that product,” DreamHost explained.
  • Optimize your website for speed. Make sure you optimize your WordPress website speed so every page loads quickly. Every second matters!
  • Thank your customers. Be sure to have additional content and don’t forget to incorporate social media sharing buttons that encourage leads to share.

Maximize Small Business Growth With Lead Generation

There are a number of ways to grow your small business, and lead generation remains one of the most effective. Build a lead generation strategy with string content marketing and be sure to connect with potential customers in a meaningful way. Are your lead generation efforts maximizing profits?

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Are Competitors Beating You to the Punch with Marketing and Advertising?

How well would you say your marketing and advertising efforts are going these days?

For some business owners, their efforts could be playing out much better.

If your competition is beating you to the punch on marketing and advertising, how do you plan to turn it around? And as importantly, when do you plan to do this?

Remember, each day that goes by where your competitors have the upper-hand, you can lose ground.

So, is it time to act starting now?

Take Action to Stay Competitive

In your efforts to stay competitive, start by assessing current conditions.

Among the questions you want to be able to answer:

· Am I doing enough to market and advertise my brand?

· What are my immediate competitors doing that seems to work for them?

· What are the demographics with my business? Knowing this is key so you have the right products and services for select ages and genders.

· Have I been too absent when it comes to social media?

While there are other questions you should be able to answer, start with those and go from there.

Once you’ve decided that action is needed on one or more fronts, do you do it on your own or reach outside for help?

If doing the latter, have you thought about LED signage?

As more businesses have discovered over time, LED signs can make an impact on how successful one’s brand can be.

So, if some of your closest competitors are using such signage, don’t you think you should consider this too?

If you said yes, you can search online. Also go through word-of-mouth referrals to see which signage best suits your needs.

Whether you end up with www.megasigninc.com or another provider, know the benefits you will get in return.

Among them:

· Greatest exposure for your brand

· Being seen during the day and at night

· Prime locations around town where consumers can’t help but notice your brand

With the right LED signage, you can add some punch to your marketing and advertising efforts.

Don’t Forget How Important Referrals Are

As important as signs and other promotional methods are, never lose sight of one thing. Yes, that would be your customers.

Your customers can do wonders for your business image. As a result, put them to work where and when it is appropriate.

An example of this would be via customer testimonials.

If you have a customer stating how happy they are with what you provided them, will they give you a little plug? In the event they will, take advantage of it.

A customer testimonial can go a long way in bringing you more business and added revenue.

Use testimonials on your website, in promotional brochures, on TV, and newspaper ads.

When customers go to bat for your brand, you win.

So, if competitors have been beating you to the punch in promotions, is it not time to turn this around?

If you fail to address any issues you are having with where your marketing dollars go, you may look back with regrets one day on not having done enough.

With that in mind, do not be that business owner.

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Building a successful marketing strategy for your ecommerce website

Starting your own ecommerce site used to be something you would do once you had already come up with the products that you are selling. However, nowadays, it is an essential early step to take if you want to maximize your sales and reach as many people as possible. Customers are used to services such as Amazon and they expect you to have your own site. However, once you have your ecommerce site up and running, how can you get people to come to it? What you need is a successful marketing strategy.

Have plentiful content

Your site needs content as well as products. Your homepage, your product category and product pages all need plentiful text content on them. This is because search engines consider sites with lots of useful, well-written and relevant content to be better than other sites – similar to how people view sites. Your homepage needs to tell people exactly what it is that you sell and why customers should buy from you instead of somewhere else. Your product pages need to explain the features of the product and how they will benefit the customer. You should aim for at least 300 words of content per page, where possible. If you sell hundreds of different products then this might be a tall order, so you should probably just concentrate on the main pages.

Produce interesting blog posts

As well as plentiful content for your pages, you also need to make sure that you have a regularly updated blog that is full of interesting posts. Search engines look favorably upon sites that add new pages relatively often. However, blog posts are also a great way to get people interested in your site and your company. Blog posts can be about anything you want. You could do a post about a new product that you have available on your site. You could write one about something industry related that you are an expert on. You could even interview an industry expert. Blog posts are also a chance for you to express yourself and get your company culture across.

Social media presence

Having a social media presence is an absolute must in 2018. When you start an ecommerce site from home, you are unlikely to have a particularly large following. This is where your existing social media profiles will come in. You will (hopefully) have some friends on Facebook, who might be interested in what you are selling. Set up a new profile for your brand and then share the page on your personal page to get interest started. After doing that, you can do posts on the brand profile about any new products or deals, or even link to your interesting blog posts.

The objective of your social media presence will be, ultimately, to get people to click onto your site and browse your products. However, you can also do other things to build your following on social media. Platforms such as Facebook, Twitter and Instagram are excellent for having conversations with your followers. Engage with your followers by replying to their questions, complaints and comments. You can ask their opinions about new products and deals and even run competitions for them.

Email marketing

Email may seem like ancient technology compared with social media but it is still an immensely important weapon in the digital marketing arsenal. It is hugely effective at reaching your audience in a more targeted way. Email marketing is not about spamming generic sales emails to anyone and everyone. Since spam is not the aim of the game, you need to be able to harvest people’s email addresses. Existing customers will have already given you their address when they signed up to buy from your site. You can get potential customers’ email addresses by encouraging them to subscribe to your blog.

Email marketing platforms will let you split your customer base into various demographics, based on stuff like whether they have signed up to your blog, what they have bought before and much more. This means that you can send them more personalized emails that will engage with them better. Valentino Vaschetto is an email marketing expert who works for advertising and marketing agency Iconic Industries. Valentino Vaschetto has a popular Vimeo that uses videos to explain all aspects of digital marketing to you.

Conclusion

Starting up a business from home has never been easier. Ecommerce and digital marketing allow you to direct customers to your shop where they can buy your products, all by using the internet.

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How to choose the right exhibition for your business

Do you know How to choose the right exhibition for your business?
Photo by CC user BrockF5 on Wikimedia Commons

Exhibiting is a great way to grow your business. It gets you in front of your customers and allows you to show off your products or services to a captive audience of potential purchasers.

But how do you know which exhibition is the right one for your business? With a fair upfront investment, you need to be able to justify that you’re giving exhibiting the best chance of success to drive more sales.

Here are three things to consider when figuring out how to choose the right exhibition for your business:

Local vs national shows

Thinking about your target audience, are they likely to live nearby, or could they be anywhere? If you’re a local producer of cheese, you’re more likely to have success at a local show – having the novelty of being a local producer, than at a national show. Especially if you’re starting out.

However, if you’re an online supplier for example where the novelty of being local may not be as strong then your audience could be potentially larger.

There’s also logistics to consider. Getting to a show that’s further away will cost more and may mean an overnight stay. Will your budget stretch that far? How is parking? Although most exhibition display stands are portable, you may live to regret pulling a pop up around in the London Underground on your own.

Target audience

Who is your target audience? What sort of shows would they be interested in? If there’s a high chance that they wouldn’t go to the show you’re looking at, then it may not be the best idea to exhibit there.

What you’ll be looking for is a show where you have a high footfall of people who could be interested in your business. Not everybody in your target audience will be potential purchasers so you want to maximise the chance that they’ll stop!

Most shows that have been running for a few years will have a rundown of audience demographics from previous shows to help you decide whether it’s the right show for you.

Cost

Each exhibition will have a different cost for exhibiting. From a small stall at a craft fair to a large space-only stand in an exhibition hall as you can imagine the costs can start from pounds to a few hundred (if not more for the very large spaces!).

If the show looks like the right sort of environment for you, consider how much you’d have to make to break even from the event in terms of cost. Make sure you add in the hidden costs such as displays and transport in with your total costs. By working backwards, you can work out how much you’d be willing to spend on the stand space. If it seems achievable given the expected number of visitors, then go for it. If it seems completely unrealistic to make that volume of sales, then maybe the show isn’t the right one.

You may however consider having a smaller presence at a more expensive show in order to increase your brand awareness and start to be seen in the right circles with your competitors.

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How to Succeed as a Business Entrepreneur – 6 Top Ways

Having taken the primary and most important step, which was to set the wheels of your business project into motion, the next step would be to discover new ways to make it grow and prosper successfully. 

It is important to realize that you need to dedicate your heart and soul to the initiative for it to receive a great number of responses.

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The most important thought you would need to inculcate is that this would be a result of all the hard work, the creativity and the love that you put in to bring the project to life. So be ready to breathe it, eat it, dream it and live it!

Make it a point to read some quotes every day. Motivational quotes have the power to influence your mindset and allow you to function effectively!

Here are six important pointers to help you become a successful business entrepreneur!

  • Become more vocal

It is imperative that you break out from that shell of yours and become more social. No better time than now to begin engaging with others who are in the same place as you. The best form of help is self-help.

So let’s start there. Make it a point to get to know different people, and tell them about your new project. Speak freely and with confidence. Make it an engaging conversation. Allow them to pass criticism and pick it up from there. When they see the fire and passion in your voice, they will begin to take you more seriously

  • Marketing Online

Another way to spread the word effectively is talk about on the internet. Create a website that elaborately depicts your project in an intricate, catchy yet professional way. Outline your project details effectively and highlight the essentials. Spread the word by sharing the website page on your social media accounts.

You could use your friends’ and family’s help by asking them to do the same as well. Build a strong front by exploring various such upcoming start-ups and mutually help each other to grow together.

  • Lend a Helping Hand

Remember that there are probably many out there like you trying to come up with their own business ideas, and so it’s much easier when you engage with such people. Don’t hesitate to offer them help and let them know when you come across new, innovative ways to sell your project. This will always come in handy because this way you get to learn so much and have a diverse exposure to all kinds of people and projects.

Also, when you lead a helping hand, you can be sure to receive the same when you need it!

  • Good Strategy and Testing

Come up with a good enough strategy to outline your project, beginning from the initial to final steps of development of the project, making sure you’ve kept in mind all the little details. It must be a fool-proof strategy, and you must be able to work out any shortcomings. Investing into franchises is a great way not to only make money but to start a business in the future.

The final step before delivering the product to the public would be to test it amongst close friends who would appreciate and criticize you at the same time. Absorb the good and work on the negatives.

  • Come Up With Good Customer Service

This is the next big thing which would help your business grow! Put in place a team which dedicates itself to satisfy the needs of your customers. This is highly necessary if you want good reviews and expansion of your business. This will go a long way to getting contacts as well.

  • Believe In Yourself

This is the first and last thing on your mind when you work on your project every day. Trust yourself to make right choices and stand by it. It all works out for the best when you believe in yourself and in your dreams.

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Tips for promoting your freelance business

How do you promote your freelance business effectively? ... photo by CC user FirmBee on pixabay

Photo by CC user FirmBee on pixabay

There could be any number of things that have led you to this point: eschewing the traditions of an office routine and following the same 9-5 weekday pattern. Maybe you’d like to be sat somewhere hot with a cocktail in hand while creating cool content, or you would like to explore IT freelancing to spend more time doing the things you love.

Whatever the reason, just because you possess the aptitude and desire to be working freelance, it is by no means a straightforward switch, and you may be left wondering how you will make the leap from unknown to in demand, and how to achieve this as quickly as possible. Luckily for everyone involved, there are a number of ways to make the dream a reality.

The best place to begin the journey is with the basics. Once you have a well-defined strategy and an essence of what sets you apart from everybody else trying to make their way in your field, you can commence in earnest. Starting local is never an option to be underestimated. Word of mouth rumors can spread faster than you can imagine, and a good review from a few trusted sources can lead to a huge spurt in business demand.

This helps to build your initial client base, and if you play it right, you can guarantee yourself a starter income to keep you ticking over while you scout elsewhere for further opportunities. If you are aiming to offer services worldwide from a remote location such as your home, word of mouth will only get you so far. Mastering your online promotion is vital to increasing your potential. Explore all of the different social media pages and figure out which ones you think best suit your business. Once you have an idea of your preferred platforms, create a profile and see what interest you can generate.

Social media is not the only tool of online promotion of course, and there are many other websites that may offer a huge client base for you to get in touch with. If you are a budding writer or have other online work you can showcase, it is vital to create a portfolio so everyone can see what you have been working on. Websites are easy to set up these days, with many host sites that do all of the design work for a reasonable fee.

Specialist fields can sometimes be difficult to break into, and there are several companies that specialize in helping to get your name out there to find more work. If you are a contractor, going through an umbrella company can really help promote your business, as they do all the searching for you. This allows you to concentrate on what you do best.

As always when starting a new venture, it is unrealistic to expect these things to instantly click into place, so don’t be too disheartened if there is no immediate uptake. Keep plugging, ensure you retain an element that sets you apart from the rest, and you could have the job you’ve always dreamed of.

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How To Use The Internet To Grow Your Local Business

Ensuring your business is successful no doubt takes up most of your time. Your business is your lifeline; its success affects your quality and way of life, on top of providing you the cash you need to pay the bills, put a roof over the family’s head and pay for food. Making sure your company survives and grows means having a great product or service on offer, offering high-value prices, boasting excellent customer service and standing out in the crowd.

In this increasingly competitive economy, marketing your business is arguably more important than ever. Small businesses may not be looking to get themselves on prime-time TV, but they should be looking to market their business effectively if they want the maximum potential return on investment. Even small, local operations can find themselves increasing profits through online trade and often find a great website can transform a small operation into a national one.

Local Internet Marketing

Utilising internet marketing, in all its forms, should be a top priority for local businesses in the UK. Customers are searching for all types of businesses and when they’re looking to buy, local searches are commonly used. By this, we mean people are searching for specific businesses in specific areas, and that’s why Thomson Local is the go-to place for local business advertising. This company is used by millions of customers in the UK, and they generate millions of online referrals and deliver millions of directories to households and businesses. Thomson’s goal is the same as what yours should be; to attract business from as many potential customers as possible.

Using the Internet to Get Found By Customers

Getting your business onto online directories is a no brainer, but to unlock online sales to the maximum potential and really watch your business boom, you should be utilising numerous channels of internet marketing. If you get to grips with what you need to do and, in time, master the art, internet marketing can be extremely cheap – oftentimes free – but you should always seek advice where you’re not sure to get the maximum return on your efforts.

  • Social Media Marketing – You might be a traditional family-run business that’s been operating just fine for decades, and you might not be an avid user of Facebook yourself, but these days everybody is using social media, including your customers. Many people spend hours browsing through the social media feeds and millions of people check their feeds periodically through the day. If you attract followers to your page, you can share news about products and promotions that will be read by potential customers. Plus, they may share this news to others. You can respond to queries and complaints instantly to bolster your customer service, and if your campaign is a success, you can watch your customer base grow.
  • Having a Good Website – When people are searching for your business online, it’s important that you have a website for them to find. Online directories can help your business get found by local customers, but nowadays, they’ll want to find more than just a phone number and a location on a map – though both of those are completely necessary. They’ll want to take a look at your website and get a first impression of how professional your business looks. They’ll likely want to be able to look at products or have a general read of what your business is about. It’s also extremely likely that many of them will want to buy products from you online. Most of your competitors will be doing it, so having a website nowadays is crucial to staying in the marketplace.
  • Search Engine Optimisation – Just making a website is like putting a drop into the ocean. The internet is flooded with existing websites and new ones are created in abundance on a daily basis. Standing out in the crowd is what will bring your website success, and this is achieved via good search engine optimisation. Google among other search engines have a very complex system of deciding which websites are most relevant to user searches, but you can help your website reach the first page and attract more viewers by publishing content regularly, bearing in mind keywords your customers may search for and making sure they are featured in your text, building relationships with other businesses who can help spread the word of your website, and –as aforementioned – being featured on online directories and running successful social media campaigns.
  • Content Marketing – Many people are now immune to the hard sell. People don’t want salesman knocking on their doors and they don’t want to read articles on a website that focus solely on attracting their custom. People browse the internet at their own leisure, and as such, would prefer to read a more engaging article with useful information. Guest blogging and placing blogs on your own website, which explain things or provide a solution to a problem, can help build trust with potential customers and lead to future sales. Many businesses find success attracting new followers to their social media profiles by sharing related industry news and not always focusing on advertising themselves.

All of the above may be hard to master for new or inexperienced users, which is the reason so many businesses are around to help you market your business locally using the internet. Investing in one of these companies could be a good idea, but getting your business on Thomson Local really is a must. This company’s purpose is to get you found and it works with many partners to do just that, but it’s still important to remember other vital ways to attract new business using the internet. Social media marketing, having a great website that is search engine optimised and producing high quality content will all help you take your business into the future.

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