How to choose the right exhibition for your business

Do you know How to choose the right exhibition for your business?
Photo by CC user BrockF5 on Wikimedia Commons

Exhibiting is a great way to grow your business. It gets you in front of your customers and allows you to show off your products or services to a captive audience of potential purchasers.

But how do you know which exhibition is the right one for your business? With a fair upfront investment, you need to be able to justify that you’re giving exhibiting the best chance of success to drive more sales.

Here are three things to consider when figuring out how to choose the right exhibition for your business:

Local vs national shows

Thinking about your target audience, are they likely to live nearby, or could they be anywhere? If you’re a local producer of cheese, you’re more likely to have success at a local show – having the novelty of being a local producer, than at a national show. Especially if you’re starting out.

However, if you’re an online supplier for example where the novelty of being local may not be as strong then your audience could be potentially larger.

There’s also logistics to consider. Getting to a show that’s further away will cost more and may mean an overnight stay. Will your budget stretch that far? How is parking? Although most exhibition display stands are portable, you may live to regret pulling a pop up around in the London Underground on your own.

Target audience

Who is your target audience? What sort of shows would they be interested in? If there’s a high chance that they wouldn’t go to the show you’re looking at, then it may not be the best idea to exhibit there.

What you’ll be looking for is a show where you have a high footfall of people who could be interested in your business. Not everybody in your target audience will be potential purchasers so you want to maximise the chance that they’ll stop!

Most shows that have been running for a few years will have a rundown of audience demographics from previous shows to help you decide whether it’s the right show for you.

Cost

Each exhibition will have a different cost for exhibiting. From a small stall at a craft fair to a large space-only stand in an exhibition hall as you can imagine the costs can start from pounds to a few hundred (if not more for the very large spaces!).

If the show looks like the right sort of environment for you, consider how much you’d have to make to break even from the event in terms of cost. Make sure you add in the hidden costs such as displays and transport in with your total costs. By working backwards, you can work out how much you’d be willing to spend on the stand space. If it seems achievable given the expected number of visitors, then go for it. If it seems completely unrealistic to make that volume of sales, then maybe the show isn’t the right one.

You may however consider having a smaller presence at a more expensive show in order to increase your brand awareness and start to be seen in the right circles with your competitors.

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How to Succeed as a Business Entrepreneur – 6 Top Ways

Having taken the primary and most important step, which was to set the wheels of your business project into motion, the next step would be to discover new ways to make it grow and prosper successfully. 

It is important to realize that you need to dedicate your heart and soul to the initiative for it to receive a great number of responses.

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The most important thought you would need to inculcate is that this would be a result of all the hard work, the creativity and the love that you put in to bring the project to life. So be ready to breathe it, eat it, dream it and live it!

Make it a point to read some quotes every day. Motivational quotes have the power to influence your mindset and allow you to function effectively!

Here are six important pointers to help you become a successful business entrepreneur!

  • Become more vocal

It is imperative that you break out from that shell of yours and become more social. No better time than now to begin engaging with others who are in the same place as you. The best form of help is self-help.

So let’s start there. Make it a point to get to know different people, and tell them about your new project. Speak freely and with confidence. Make it an engaging conversation. Allow them to pass criticism and pick it up from there. When they see the fire and passion in your voice, they will begin to take you more seriously

  • Marketing Online

Another way to spread the word effectively is talk about on the internet. Create a website that elaborately depicts your project in an intricate, catchy yet professional way. Outline your project details effectively and highlight the essentials. Spread the word by sharing the website page on your social media accounts.

You could use your friends’ and family’s help by asking them to do the same as well. Build a strong front by exploring various such upcoming start-ups and mutually help each other to grow together.

  • Lend a Helping Hand

Remember that there are probably many out there like you trying to come up with their own business ideas, and so it’s much easier when you engage with such people. Don’t hesitate to offer them help and let them know when you come across new, innovative ways to sell your project. This will always come in handy because this way you get to learn so much and have a diverse exposure to all kinds of people and projects.

Also, when you lead a helping hand, you can be sure to receive the same when you need it!

  • Good Strategy and Testing

Come up with a good enough strategy to outline your project, beginning from the initial to final steps of development of the project, making sure you’ve kept in mind all the little details. It must be a fool-proof strategy, and you must be able to work out any shortcomings.
The final step before delivering the product to the public would be to test it amongst close friends who would appreciate and criticize you at the same time. Absorb the good and work on the negatives.

  • Come Up With Good Customer Service

This is the next big thing which would help your business grow! Put in place a team which dedicates itself to satisfy the needs of your customers. This is highly necessary if you want good reviews and expansion of your business. This will go a long way to getting contacts as well.

  • Believe In Yourself

This is the first and last thing on your mind when you work on your project every day. Trust yourself to make right choices and stand by it. It all works out for the best when you believe in yourself and in your dreams.

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Tips for promoting your freelance business

How do you promote your freelance business effectively? ... photo by CC user FirmBee on pixabay

Photo by CC user FirmBee on pixabay

There could be any number of things that have led you to this point: eschewing the traditions of an office routine and following the same 9-5 weekday pattern. Maybe you’d like to be sat somewhere hot with a cocktail in hand while creating cool content, or you would like to explore IT freelancing to spend more time doing the things you love.

Whatever the reason, just because you possess the aptitude and desire to be working freelance, it is by no means a straightforward switch, and you may be left wondering how you will make the leap from unknown to in demand, and how to achieve this as quickly as possible. Luckily for everyone involved, there are a number of ways to make the dream a reality.

The best place to begin the journey is with the basics. Once you have a well-defined strategy and an essence of what sets you apart from everybody else trying to make their way in your field, you can commence in earnest. Starting local is never an option to be underestimated. Word of mouth rumors can spread faster than you can imagine, and a good review from a few trusted sources can lead to a huge spurt in business demand.

This helps to build your initial client base, and if you play it right, you can guarantee yourself a starter income to keep you ticking over while you scout elsewhere for further opportunities. If you are aiming to offer services worldwide from a remote location such as your home, word of mouth will only get you so far. Mastering your online promotion is vital to increasing your potential. Explore all of the different social media pages and figure out which ones you think best suit your business. Once you have an idea of your preferred platforms, create a profile and see what interest you can generate.

Social media is not the only tool of online promotion of course, and there are many other websites that may offer a huge client base for you to get in touch with. If you are a budding writer or have other online work you can showcase, it is vital to create a portfolio so everyone can see what you have been working on. Websites are easy to set up these days, with many host sites that do all of the design work for a reasonable fee.

Specialist fields can sometimes be difficult to break into, and there are several companies that specialize in helping to get your name out there to find more work. If you are a contractor, going through an umbrella company can really help promote your business, as they do all the searching for you. This allows you to concentrate on what you do best.

As always when starting a new venture, it is unrealistic to expect these things to instantly click into place, so don’t be too disheartened if there is no immediate uptake. Keep plugging, ensure you retain an element that sets you apart from the rest, and you could have the job you’ve always dreamed of.

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How To Use The Internet To Grow Your Local Business

Ensuring your business is successful no doubt takes up most of your time. Your business is your lifeline; its success affects your quality and way of life, on top of providing you the cash you need to pay the bills, put a roof over the family’s head and pay for food. Making sure your company survives and grows means having a great product or service on offer, offering high-value prices, boasting excellent customer service and standing out in the crowd.

In this increasingly competitive economy, marketing your business is arguably more important than ever. Small businesses may not be looking to get themselves on prime-time TV, but they should be looking to market their business effectively if they want the maximum potential return on investment. Even small, local operations can find themselves increasing profits through online trade and often find a great website can transform a small operation into a national one.

Local Internet Marketing

Utilising internet marketing, in all its forms, should be a top priority for local businesses in the UK. Customers are searching for all types of businesses and when they’re looking to buy, local searches are commonly used. By this, we mean people are searching for specific businesses in specific areas, and that’s why Thomson Local is the go-to place for local business advertising. This company is used by millions of customers in the UK, and they generate millions of online referrals and deliver millions of directories to households and businesses. Thomson’s goal is the same as what yours should be; to attract business from as many potential customers as possible.

Using the Internet to Get Found By Customers

Getting your business onto online directories is a no brainer, but to unlock online sales to the maximum potential and really watch your business boom, you should be utilising numerous channels of internet marketing. If you get to grips with what you need to do and, in time, master the art, internet marketing can be extremely cheap – oftentimes free – but you should always seek advice where you’re not sure to get the maximum return on your efforts.

  • Social Media Marketing – You might be a traditional family-run business that’s been operating just fine for decades, and you might not be an avid user of Facebook yourself, but these days everybody is using social media, including your customers. Many people spend hours browsing through the social media feeds and millions of people check their feeds periodically through the day. If you attract followers to your page, you can share news about products and promotions that will be read by potential customers. Plus, they may share this news to others. You can respond to queries and complaints instantly to bolster your customer service, and if your campaign is a success, you can watch your customer base grow.
  • Having a Good Website – When people are searching for your business online, it’s important that you have a website for them to find. Online directories can help your business get found by local customers, but nowadays, they’ll want to find more than just a phone number and a location on a map – though both of those are completely necessary. They’ll want to take a look at your website and get a first impression of how professional your business looks. They’ll likely want to be able to look at products or have a general read of what your business is about. It’s also extremely likely that many of them will want to buy products from you online. Most of your competitors will be doing it, so having a website nowadays is crucial to staying in the marketplace.
  • Search Engine Optimisation – Just making a website is like putting a drop into the ocean. The internet is flooded with existing websites and new ones are created in abundance on a daily basis. Standing out in the crowd is what will bring your website success, and this is achieved via good search engine optimisation. Google among other search engines have a very complex system of deciding which websites are most relevant to user searches, but you can help your website reach the first page and attract more viewers by publishing content regularly, bearing in mind keywords your customers may search for and making sure they are featured in your text, building relationships with other businesses who can help spread the word of your website, and –as aforementioned – being featured on online directories and running successful social media campaigns.
  • Content Marketing – Many people are now immune to the hard sell. People don’t want salesman knocking on their doors and they don’t want to read articles on a website that focus solely on attracting their custom. People browse the internet at their own leisure, and as such, would prefer to read a more engaging article with useful information. Guest blogging and placing blogs on your own website, which explain things or provide a solution to a problem, can help build trust with potential customers and lead to future sales. Many businesses find success attracting new followers to their social media profiles by sharing related industry news and not always focusing on advertising themselves.

All of the above may be hard to master for new or inexperienced users, which is the reason so many businesses are around to help you market your business locally using the internet. Investing in one of these companies could be a good idea, but getting your business on Thomson Local really is a must. This company’s purpose is to get you found and it works with many partners to do just that, but it’s still important to remember other vital ways to attract new business using the internet. Social media marketing, having a great website that is search engine optimised and producing high quality content will all help you take your business into the future.

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