How to Protect Your Home Business from Financial Ruin

52 percent of all small businesses are operated out of the home. And, this number keeps growing. The best way to protect yourself and your business from unpredictable future events is to have adequate insurance. However, research shows that 40 percent of home businesses are underinsured. Here is why you need home business insurance and what products you should consider.

Why You Need to Protect Your Home Business

A few real-life scenarios will illustrate the reasons why you need extra protection for your home-based business. First, let’s consider the uncertain future. Your digital or printed business data could be compromised if you are the victim of a technology failure or security breach. This could lead to lawsuits or lost income. You can protect yourself from these unforeseen threats with business insurance.

Your reputation and business could be in jeopardy if a customer were to sue you for negligence. But, you can protect your good name and company when you have the right policy in place. Also, most homeowner’s policies will not cover you if a delivery driver were to drop off a package for your business at your front door and injure himself taking a dive off your front steps. Yet, a strong business insurance policy will cover any potential costs associated with this accident.

How Do You Protect Your Home Business

There are almost as many different home business insurance policies as there are home businesses. The key is finding the right policy to manage the potential risks of your enterprise. A few of the most popular types of coverage include:

  • General Liability– This helps out when the delivery guy trips over his feet. Your business and your family are protected from lawsuits due to injuries, accidents, or negligence claims.
  • Interruptions in Business – If your home business’s operations are interrupted by a covered loss, you will still be able to secure some income when you have this product.
  • Workers Compensation – You will need this type of insurance when you have employees working for you. If a worker suffers an illness or injury due to workplace conditions, workers comp insurance will provide a schedule of benefits, regardless of liability.
  • Medical insurance– it is essential that self-employed people take out health insurance to protect you against loss of earnings if you were to fall ill and be unable to work. Independent workers are often under huge amounts of pressure to return to work quickly following illness. This can exacerbate the problem and prevent you from bouncing back to optimum health.
  • Business Property – With this policy, you can protect the merchandise, equipment, computers, tools of the trade, and any other property that is associated with your business.

This is just a sampling of what is available. If you operate a home business, it is just a smart idea to be ready for any obstacles you may face. Insurance could make the difference between a little paperwork and financial ruin.

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Marketing Ideas for your Bootstrap Business

These days, it is easier than ever to set up your own business. While there are a variety of ways to finance your startup, the idea of bootstrapping is often the most attractive. By setting up your business on a miniscule budget, you do not have heavy debts or financial backers to worry about, and whether it succeeds or fails, the business is all yours.

The digital world is perfectly aligned to this kind of business model. In essence, all you need is a laptop, an internet connection, a great idea and a working knowledge of WordPress, and you are good to go. But while it is easy to get started, can the bootstrap philosophy be equally applied to an effective marketing campaign to grow your business? Management consulting firm Global Resources reviews numerous small businesses, and says that the answer is a resounding “yes.” Here’s how.

Use Social Media

Did you know that one in three people on the planet use social media? Chances are, you are one of them, and if you are not, you are missing out on the best digital marketing tool around. Facebook alone has two billion users, and LinkedIn just celebrated passing the 500 million mark.

It is not just cost effective though – it is also something that your customers will expect of you. Facebook and Twitter are great ways of sharing blogs, news and video content, and LinkedIn is the perfect place to build a reputation as an expert in your field, particularly in the B2B world.

Understand your Customers

If you have limited financial resources, then bangs for bucks has to be at the top of the agenda when considering your marketing strategy. To get the best return on your investment, you need to have a clear understanding of who your customers are, and what they want from you.

There is more data like this available today than ever before. Take a look on Google Analytics and you will be presented with a raft of information about who is visiting your site, the search query that is bringing them there, how long they stay and lots more.

Digital Marketing for Less

The real beauty of digital marketing is that there is so much that can be done with a minimal spend. Focus on building the brand through social media and increasing conversions with a better understanding of customer needs, and you can achieve some great results without breaking the bank.

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