If you are at the helm of a growing business and you feel the pressure to keep growing, you can use that anxiety to propel your company forward. The key here is to track what you have been doing that has caused your success and to continue to do as much of it that continues to work. Also to take things to the higher heights, there are things you will need to start doing that will add to your success. If you are a small business owner determining those things can be difficult. Should you hire more sales staff. invest in new computers, or rent office in a higher quality office building? Which one will bring you the greatest return or are all necessary.
Chances are that your company needs to invest more in marketing to keep you ahead of the fast charging competition.
The situation today is that marketing is in a transition and quickly moving from traditional forms like television, billboards and radio to online marketing also called digital marketing channels. The reasons are simple for this change. First. people are spending more of their time online and less time watching traditional TV, listening to radio and in terms of billboards, let’s just say that everyone is too busy looking at their phones to look up at these 100 foot monsters.
Digital marketing also offers companies more control over their marketing strategies with better price controls and data that is richer and much more in depth. As you focus on continued growth, you need to understand how to better utilize digital marketing to win. Here is an infographic by from Campaign Monitor. featuring digital marketing tracking metrics that can be valuable in helping your company to achieve greater success.