Conquering Coworking – How Shared Office Space Can Make Your Business More Productive

Productivity is a vital ingredient to the success of your team and your business in general. Even if you have the best ideas, the best technology, and the most dedicated staff. Maximising the use of your time and money using any means and tools at your disposal should be at the forefront of your priorities.  

One often-overlooked means of increasing productivity, both for a solo entrepreneur or a small team or startup, is the use of coworking spaces. While it may not be readily apparent, the nature of coworking space benefits business in ways that all lead to a greater amount of quality work completed in a shorter amount of time. Here, we have assembled an overview of some of the key ways that coworking can enhance the nature of your business processes.

Let’s take a look at some of the specific ways in which coworking space can improve the productivity of your business.

 Cooperation And Collaboration

When you first enter a coworking space, you will likely be amazed at the diverse backgrounds of the colleagues you will meet. People working in a variety of different industries and with a variety of different skill sets all already use coworking spaces to their advantage.

This diversity provides a truly unparalleled opportunity for generating new ideas and combining skills towards the completion of projects. Ideally, you will quickly find someone in your coworking space who can provide insights into how you could improve your business or who can give you inspiration for future projects. You may even find a future collaborator or business partner with great ideas for how to explicitly improve the productivity of your business.

You will certainly find that everyone in these spaces is equally motivated and ready to get down to work. Being surrounded by like-minded individuals in this way can give you the boost of meaningfulness and productivity that can take your business to the next level.

Keeps Business Separate From Personal Life

If your business is based on a freelance or flexible model, you already know that working from a café or a public library has its advantages. It can be highly enjoyable to be surrounded by light noise or other minor distractions, however, sometimes this can become less than ideal for getting things done.

In these cases, coworking spaces offer a perfect solution. By providing you or your team with a designated area devoted to working, this can help establish a clear distinction between work and leisure time. This will allow you to get down to business right away upon entering the office each morning and thereby improving your productivity in the process.

Keeps Costs Down

If productivity is defined as efficiency in production, then keeping costs down while increasing output of either goods or services is essential. Coworking offers a highly affordable alternative to traditional business spaces. Rather than paying for an entire office and ensuring that the variable costs of maintaining equipment are continually met, you can experience the benefits of all of these things at a reasonable rate even from premium providers of coworking space. Ultimately, with coworking, you only pay for what you need. You can choose from several different packages to find an option that suits the needs of your business.

Stay Lean And Flexible

The contemporary business world is increasingly competitive and flexible regardless of what niche or industry you find yourself in. Maximising productivity by keeping your production processes lean is vital to continued growth. Coworking spaces can really help your business to maximise productivity as well as give you the boost you need to succeed.

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Effective Strategies for Taking Your Home Business on the Road

Taking Your Home Business on the Road

Taking Your Home Business on the Road

As of 2018, “50 percent of small businesses are home-based firms, including 60.1 percent of firms without paid employees,” as reported by the Small Business Administration. Having and growing a home business offers plenty of exciting opportunities. When you do not have set office hours, and employees that are also location-independent (or no employees at all), you can conduct business from almost anywhere on the planet. This is definitely a big positive, as most small business owners find it challenging or even impossible to plan a formal vacation. If you are considering taking your home business on the road in the near future, explore three effective strategies for stress-free travels.

Complete normal prep for a vacation

If you haven’t routinely taken your work on the road, it can be easy to get caught up in the business side of things. Focusing too much on preparing your business for travel can cause you to overlook important tasks that you would complete before any other kind of travel. Therefore, before you start preparing to take your work on the road, follow the normal steps you would before a standard vacation. For example, address all personal needs, such as packing medications, clothing, bath and beauty products, and any leisure-related items. Also, before driving to your destination, ensure that your chosen vehicle model is in top shape. If it has been awhile since your car, truck, or SUV has been serviced, be sure to take it in for all required routine maintenance (e.g. oil change, tire rotation). One of the most important parts of having a smooth trip is balancing and remembering the needs of both yourself and of your business.

Pack an “office in a bag”

Since you’ll be away from your usual home/remote office location for a while, you will need to prepare for this change. One of the best ways to do this is by packing an “office in a bag.” Start by using a large, protective bag that can safely transport everything you need to set up your office in any spot. Don’t forget to pack items such as your laptop, planner, pens, external computer equipment, and anything else needed for your day-to-day operations. In addition to using a sturdy bag that will protect your items, consider investing in a top-of-the-line laptop case. Water, accidental drops, and other hazards can quickly damage your computer, making it impossible to do business. Additionally, be sure that this bag can easily be transported between locations. This will give you the greatest level of flexibility when exploring new sights.

Map out free WiFi locations in advance

Before hitting the road, do your research on where you can find free WiFi at each of your destinations. Not only is this essential for business continuity, but planning your work locations in advance can help you make the most of your trip. Discovering that there is available WiFi at the beach, poolside, or at a gorgeous park can transform your workday into an amazing experience. Rather than confining yourself to the hotel business area, or to a coffee shop, aim to work in the most unique locations that you can find.

Bringing your home business on the road is an excellent way to take a vacation without compromising your work. Not only can you spend your workdays in some of the world’s most beautiful spots, but you can also enjoy the dining, attractions, and views of each city once you’re done for the day.

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5 Lead Generation Tips To Grow Your Small Business

Having a wider reach could give you more prospective customers for your products and services. The question is, how can you reach your target audience without spending too much money, time, and other resources?This is where lead generation tactics can play a powerful role.

One thing to consider is how you can make sure that the visitors to your website or social media become truly interested in what you are offering. In terms of marketing, lead generation is a mix of quantity and quality.

However, having tons of leads doesn’t necessarily translate to achieving your goals for higher sales conversion rates. Lots of leads can mean that you have unqualified buyers who may require more persuasion prior to conversion (sale).

The following can serve as your guide to generating high quality leads that will grow your small business.

1. First Things First, Track Your Lead Generation

The first step is to track lead generation return on investment (ROI). This helps you allocate a budgetusing measurable channels that entice leads, whether you are using social media, email, your website, or direct marketing to draw them in.

Google Analytics is good for this. Google can help you identify which pages generate the most traffic to your site. Salesforce customer relationship management (CRM)can also aid you in keeping tabs on the relationshipsyou are building with potential customers.

Marketing automation software,like HubSpot is also useful to track potential customer activity. It also helps you deliver marketing content tailored to your target audience’s interests.

2. Leverage Social Media

Aside from boosting brand awareness and interacting with customers via your website, you can also leverage social media to enhance your sales pipeline. A few social media tips include:

  • Share content that drives traffic. The most effective way of generating leads via social media is publishing content that direct traffic to your site. You can share blog posts, links, and even discounts to compel people to click through to your website.
  • Build a loyal following. Make sure to get to know your online audience and share information that will highlight your expertise. Join LinkedIn groups and other social media groups relevant to your business. When the relationship is built, a customer is likely to trust your business more.
  • Focus on engagement. Don’t focus only on your company, but instead try to interact with others and be more helpful. When customers are ready to make a purchase, they will likely come to you.

3. Make Lead Generation Mobile

When your content entices customers to visit your site, the next step is to get them to convert. It is optimal to get contact information via an intuitive online form. Mobile friendly forms that are designed properly can increase your conversion rate.

Optimizing forms for mobile means that you need to consider how forms will look across multiple devices, and multiple screen sizes. Users are not supposed to make extra effort just to complete a form on a mobile device, so make it easy for them.

4. Create Powerful Content

The most important part of a powerful lead generation strategy is content. People are attracted to websites, because of the valuable content that is served up on a consistent basis. The great thing about it is content marketing is far more affordable than traditional marketing, and can generate more leads. Generate more leads with these smart tips.

To make your content marketing effective, you need to find a defined target audience and tailor content just for them. Create engaging and informative blog posts, ebooks, webinars, videos, and landing pages that provide solutions to pain points and prompt visitors to take action.

5. Use Email Marketing To Your Advantage

Emails are an affordable and effective way to generate new business opportunities when used properly. Concentrate on an opt-in strategy to make sure that your subscribers are happy.

They should love receiving your emails and remember to include a link for your audience to subscribe. A few tips include:

  • Send valuable offers. Your offers should feel exclusive and give useful information.
  • Include clear CTAs. Ensure that your customers know what you want them to do with CTAs.
  • Link to landing pages. This is where your customers will provide their details for future remarketing efforts. “For example, a page intended to sell a product will be focused entirely on that product,” DreamHost explained.
  • Optimize your website for speed. Make sure you optimize your WordPress website speed so every page loads quickly. Every second matters!
  • Thank your customers. Be sure to have additional content and don’t forget to incorporate social media sharing buttons that encourage leads to share.

Maximize Small Business Growth With Lead Generation

There are a number of ways to grow your small business, and lead generation remains one of the most effective. Build a lead generation strategy with string content marketing and be sure to connect with potential customers in a meaningful way. Are your lead generation efforts maximizing profits?

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Ways to Prevent Fights from Escalating in a Brainstorming Session

When brainstorming for the next marketing strategy to use, it is inevitable for people within the marketing team to fight. Everyone has great ideas, and no one would want to give up. It is okay to have different views on what to do next to advertise the products you sell, but it does not mean you can allow fights to continue. If you fail to control the situation, it could get too personal. These tips will help ensure a healthy discussion.

Find a facilitator

You can facilitate the discussion, or you can have someone else in the team do it. The role of the facilitator is like a referee, to determine who will speak first and who will speak next. If someone is interrupting the other, the facilitator can step in. This person needs to be in control of the situation and pause the session if it gets ugly.

Avoid shutting people down

When someone says an idea is terrible, you need to step in and prevent it. The session needs to be open. At this point, you cannot judge one idea to be awful in favour of another. Brainstorming is useful to ensure as many ideas as possible come out before you start delving deeper into each suggestion. It also needs to be clear to those participating in the discussion that shutting an idea down is a big no.

Set rules

Even before the brainstorming session commences, it is crucial that you talk about what will happen and what the rules to follow are. You will have a smooth discussion if everyone agrees to the rules. You can even include the members of the team to determine the rules to follow to allow ownership.

Invite the right people

You need different views for the next marketing campaign. If you intend to use a trade show stand since you received an invitation to join a trade show, you need various viewpoints. You can invite someone from your marketing team. You can also have another one from your production team who knows the products well. You can also have some of the most senior employees who might have a different take on the ads along with the newest employees since they might have opinions that are without bias as they do not yet feel a strong attachment to the company. Hearing different voices could help promote a more productive discussion.

Set an agenda

You need to let everyone know what to talk about. You can even inform them before the session date so they can prepare. You would rather have people come with ideas than telling them on the spot. They can research the topics to discuss. They can also look for trade show stand samples and trade show displays that could work if you are taking that route. If you start the discussion, and no one has anything useful to contribute, the meeting will be useless.

Making a successful trade show display along with other marketing campaigns could be challenging. It helps if you listen to different people and respect what they have to say.

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Knowing Your Rights When Working for a Home Based Business

Working for a home based business can be a great experience. You get to be a part of a small company and can build camaraderie within the company that turns into lifelong friendships. You also get to learn how to multitask and do many jobs that are outside of your skill sets. So you get a great chance to learn new skills.

But sometimes these companies are run much looser than a company that is set up in an office and you as the worker must make sure that you pay close attention and protect yourself. Here are some tips to make sure that your working experience at a home business is the best one.

One That Acts Within the Law

When you choose to work for a home based business, it is vital that you select a company that abides by all of the laws for business that are applicable. This means making sure that they are legally registered and that they provide you all of the benefits as a worker required by law. This includes insurance, a minimum wage, and set working hours.

One important issue regarding working at a home business is how the company has listed you as a worker. Home businesses often try and save costs and open way to do this is to list their workers as independent contractors rather than employees. This allows them to save money on insurance and taxes. For you the employee, you will lose out on valuable benefits that you are due when you work for a company. In addition, if the government finds out that you have an inaccurate working status you can be legally viable and ordered to pay penalties.  

There are specific guidelines for an independent contractor but you can tell that you are an employee essentially if the company treats you like one meaning they provide specific orders to you regarding your job, you work in their premises, and you are not on a contract. Making sure of your proper status can keep you legal. If you suspect that you have an inaccurate employment status you need to contact a reputable worker misclassification lawyer like the Sattiraju Law Firm. They will help you to understand your rights and how to take action.

One That Values Your Contributions

You should receive specific guidelines and a set of objectives from your employer and when you meet or exceed these you should be in line for a promotion or a bonus of some sort. Companies today must realize that good employees are valuable and should be rewarded. If your company does not realize this and act accordingly you should consider leaving.

One that Pays You on Time

One of the challenges in working for a home based business is that small companies often have cash flow issues. This can lead to the owners asking you to take less money or to allow to not be paid on time. You should never allow a company this accommodation. When you work you should expect to be paid and on time. If your place of employment has cash flow issues this might be an indication that they are not going to be around long. It is definitely time for you to look for employment elsewhere.

Knowing what you can expect as an employee at a home based business helps you to understand your rights and what you should anticipate.

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Key Elements of Success For Small Businesses

There has been no more difficult time than the present to start a home based business. The competition is stiff and things are moving at top speed within industries anywhere in the world. With this in mind small companies must do all they can to keep up with competition and to gain an edge. There are some proven business approaches that any small business can adhere to that will greatly improve their chances for success.

Hiring the Right Employees

When you have a small business each employee you hire is important. Large companies can have the luxury of having employees who are not engaged or skilled. But your business needs people who want to see you succeed and are willing to do what it takes to get you there. When you hire you must get the best talent possible and if they agree to work with you, you have to treat them well and share any financial success you have at your company. Small businesses too often function as feeder companies for large businesses where employees will get trained by you and then leave for a large company to make money. So you have to pay them well and also make them comfortable at your business. In some cases small businesses give their key employees equity in the business and this is definitely an idea to be considered.

Managing Their Money

Small businesses typically go out of business because of money matters. They will raise too little capital, manage the money improperly or not generate enough money to fulfill their business plan and keep things going. For this reason money matters must be a primary focus for a small business. The business must bring on key money management tools like the free small business budgeting template from The Business Backer. This valuable weapon helps business owners keep their spending accounted for and to make smarter business decisions. Using tools like this can go a long way to adding to the good health and bottom line of a business.

Treating Customers Well

Small business owners must understand that their main job is to keep customers happy about them, their products and services. This means making their entire organization customer focused and always being available and ready to meet any customer needs. Today for a small business this also means having a robust online and digital marketing presence that interacts with customers and prospective ones on an up to the second basis. Companies must be responsible and ready to assist with any questions or complaints. They can also use these channels to offer discounts and rebates to those loyal customers or as incentives to get more loyal customers. In the end focusing on the customer gets a business positioned right and able to hold on to them as the competition heats up.

Companies today have the greatest challenges but they also have the most opportunity for business success, provided they do all of the right things

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Why Freight Factoring Has Become So Popular

If you are the owner of a trucking company, you need to make sure that every vehicle in your fleet is well-maintained, and that all of your drivers are paid. This is why cash flow is so critical to both truckers and trucking companies, as it not only keeps the business in operation, but it allows for growth opportunities as well.

This is why so many companies in the trucking industry rely on freight factoring to stay in the black month after month. Factoring continues to be one of the best options for truck drivers to collect money faster — because it generates the funds you need when you need them. Factoring freight invoices allows trucking companies of every size to receive immediate funding in the form of advances on unpaid invoices from a third-party factoring company.

The first step of the freight factoring process is quite simple, and as a trucking company owner you’re already doing it — you deliver your load normally. The second step is to submit a copy of the freight bill and other supporting documentation to your factoring company. This can be done digitally and instantaneously.

As a carrier, you will then be given an advance typically between 90% to 95% of the value of the invoice. A top-tier factoring company such as Accutrac Capital will advance carriers up to 97% of the value. The remaining 3% is kept in reserve and is remitted to the carrier once the customer pays on the original invoice.

You can see why this is such a popular financing option. Not only do trucking companies have access to a generous advance, but the actual job of collecting on the invoice now shifts to the factoring company, freeing up trucking company owners to do what they do best — track down leads and generate new contracts.

Freight factoring is so appealing because it offers a great deal of advantages that other financial solutions simply can’t. Factoring your freight bills is a great option because:

  1. It’s easy to receive your funding when you need it. Traditional loans from banks and other lenders are often very difficult to secure. If you don’t have the best credit in the world, or you’re a startup without a considerable amount of collateral, factoring invoices is going to be easier than securing a loan.
  1. Factoring speeds up your cash flow. Anyone in trucking knows that carriers need to be paid, and if they have to wait 30 to 90 days to receive their payment, it will detrimentally affect their bottom line — sometimes even to the point of bankruptcy.

Rather than waiting 90 days to receive payment for a service you’ve already rendered, freight factoring allows you to turn your accounts receivable — which would otherwise be sitting uselessly by — into the funding you need when you need it. With all the work you do as a trucking company owner, there is no reason why there should be a waiting period standing between you and the money you’ve already earned.

  1. Factoring gives you money to spend on growing your trucking business. When you are routinely stuck waiting for payment, it can become more and more difficult to take on jobs because cash flow is tight and you don’t have the cash on hand to pay for your drivers or maintain your fleet. Freight factoring alleviates this issue because you can receive payment upfront for invoices often within a day, allowing you to move seamlessly onto the next job.
  1. Factoring is not debt. Because you are essentially selling something you already own at a discount in the form of an unpaid invoice, factoring is not a loan and therefore there are no interest rates or hidden fees. Carriers simply pay a small one-time factoring fee when they receive their advance.

In order to stay afloat in the choppy waters of the trucking industry, consider freight factoring as an option for your business. Whether you have a fleet of four or four hundred, factoring can help you manage your cash flow, so you can keep your head above water.

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How Easy Is It to Achieve Funding for Your Home Business?

home business

home business

Many people dream of starting their own business and becoming their own boss but are being held back by a lack of funding. When you have a viable business idea that you know is going to make you a lot of money, not having the available capital to get started can put you in a very frustrating situation. No matter how unique or ground-breaking your business idea is it’s difficult to get it off the ground without the right funding. The good news is that getting business funding for your home business is much easier than you may realize. Let’s take a closer look.

Use a Business Credit Card

Business credit cards are one of the most efficient options to fund a startup, and it’s worth considering for any new business owner. Usually, obtaining a business credit card is a much easier process than applying for a business loan from the bank, and you have the option of only using it when you really need to, allowing you to have more control over how much you’re borrowing. And, many business credit cards come with relatively low rates; many even offer 0% interest promotions, making them a very cost-effective option of financing your startup.

A Small Business Loan

When it comes to applying for a bank loan, small, new startup ideas are facing an increasing amount of rejection. However, the good news is that there are now more small business lenders who’ll be willing to help provide your new company with the funding that it needs.  Become for example, helps rejected SME applicants find the funding that they need to realize their business dreams by connecting them to viable funding solutions using algorithms and technology. When you apply, they will optimize existing funding and use the information that you provide to match you with a suitable lender.

Crowdfunding

Crowdfunding has become more and more popular, particularly when it comes to raising money for charity. However, it could also be a great way for your new home business to get the capital that it needs to get off the ground. It’s based on raising small amounts of money from a large number of people and can be done on popular crowdfunding websites such as GoFundMe or Kickstarter. Basically, anybody who believes in your business idea can donate as little as a few dollars to help you get started. Once you’re successful, you can reward your supporters.

Angel Investors

Generally, angel investors are those who are wealthy and prominent in the business world. An angel investor who believes in your mission will help with funding in return for an agreed percentage of your profits. And, some of the biggest businesses in the world today, such as Google and Yahoo, were helped out by angel investors during their early days. So, it’s definitely worth looking into, particularly if you want business support as well.

Today, there are several great options to choose from when it comes to funding your home business. Even if the bank rejects you, getting the funds that you need is easier than you think!

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Top tips to run a remote team

Remote working is a growing trend within UK businesses, with more companies allowing employees the option to work away from the traditional office environment. This can bring many benefits to both the employer and employee, which can increase overall productivity within the business. To run a successful remote team, a lot of planning and skill is required, from hiring the right team, using the best tools available and creating good processes within your company.

Find the right candidates

When looking to hire an employee for your remote team, you are no longer restricted to finding someone local to the area and you can search globally for the right person for the job. The ideal candidate will need to be self-motivated and disciplined to ensure that work is completed and deadlines are met. Conduct a range of interviews by email, phone and Skype and set the candidate a small task that will reflect the work they would be doing if they were hired.

Use effective management processes

Remote workers need to know what exactly is required of them, for example, if they’re expected to be online at certain times of the day or if they have to reply to emails promptly. By establishing clear guidelines and giving your employees instructions, this will ensure the productivity levels are kept high. Access to training opportunities is vital and you can provide relevant eLearning courses through places like EssentialSkillz, in order to ensure employees are able to perform their roles in a safe and effective manner.

Provide workers with the best tools

Having the best tools available is vital to ensure your employees can be as productive as possible. Google Hangouts is a great way to communicate with colleagues and clients as you can message and video call anyone in your contact list who is online. A great tool for project planning is Pivotal Tracker as you can easily manage team projects and stick to deadlines. Another tool that is useful is Google Drive, as this allows colleagues to share and collaborate on documents and spreadsheets at the same time.

The benefits of remote working

Remote working is beneficial to the employer and employee. Without having to commute to an office every day, the employee has more free time meaning they can spend time with family and friends, go to the gym or take on a side project. This leads to improvement in their health, wellbeing and stress levels.

A company can save a significant amount in costs by operating from a smaller office, saving in heating, maintenance and electricity bills. Productivity would increase as remote workers are generally more productive than employees who work in an office and are less likely to take sick days. Remote workers are proven to be hard working and loyal to their employer.

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7 Essential Tools for Business Success Today

Starting a business is one thing. Growing the business is another, while keeping operations from becoming unwieldy is a different ballgame.

Business owners must build systems and explore how to operate them more efficiently. There are tools to help budding businesses focus on what matters most. We look at a few here, which we use in our own operations at HomeBusinessWiz.

  1. Organisation

A business can easily become overwhelmed with meetings and deadlines. Google Calendar makes it easy to schedule meetings and share events. It is excellent for internal and external appointments. It also provides a way to monitor your people, so booking team meetings doesn’t get to be a hassle.

  1. A comprehensive business plan

Doing business without a plan is akin to going to war without a strategy. You need to pull away from the competition. Your business plan sets the focus and tone of your operations.

It is self-defeating to toy with your operations even if your business is a hobby. Many home-based business owners show this inclination. It is a path to frustration and failure. Get a business plan right away.

  1. Education

You do not need a PhD to run a successful business, but you must be thoroughly versed in your chosen niche. There are numerous online courses available online. You can audit (take for free) many of these.

The insight will help you rethink many aspects of your business and inject ideas that customers will yearn for. MOOCs (Massive Open Online Courses) from the world’s top universities are available. The most popular MOOC sites are Coursera, edX, and Udacity. You won’t get a certificate but the content is priceless.

Other avenues for continuous learning include video outlets, Youtube and Vimeo.

  1. Project Management

As a budding business, reliability should be your watchword. Do this enough times and the word goes around. But, how do you manage all the madness in the face of changing project requirements? Use Trello, the famed project management tool.

Trello is adaptable to teams and one-man operations. You can keep track of marketing or promotions using this nifty tool. Everyone on our team, for instance, can log in and check our blog’s progress. They can also tag other staff for their opinion.

Trello does not cost you a penny–it is free with premium pricing plans for teams, but you’ll likely do great with the free option. Find Trello here.

  1. Networking with Social Media

You probably have an account on LinkedIn, Twitter, and Facebook. These social media platforms have tools and features to cater to business needs. You can chat with and pitch old acquaintances, join common-interest groups and engage industry thought leaders. If you are active enough, you will grow a large following.

An up-to-date profile is important on social media. Regular post updates or tweets tells your audience what you are up to and has been effective for product launches and press releases.

Social media is also an excellent outlet for repurposed content. The fun aspect of social media remains attractive to millennials, who are likely your target audience.

  1. External and Internal Communication

You typically want to explore every avenue that makes it easy for clients to stay in touch with you. You also want to have robust internal communication systems.

Zoom can be used to engage clients and prospects and has seen plenty of adoption in enterprise and small businesses. It has greater utility than phone calls and email because you are face-to-face with the client or associate. With Zoom, you can share schematics with them without the risk of ambiguity.

Internal communications can also use Zoom, but since many things are on-the-fly, rather than resort to email, the workspace tool, Slack, excels at offering an instant messaging service for teams. File sharing in Slack is a breeze, and there’s room for plenty of fun while at it.

  1. Payment Systems

Doing business online has become the new normal. But how do you receive payments? There are services you can incorporate on your website for low fees per transaction to ensure you get paid even before you deliver the service. Two of the most popular ones are Stripe and PayPal. Many existing banks have their own financial apps to make the payment process easier as well.

This is merely a small round-up of tools you need to get your business running until other tools become essential.

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