What can you do to effectively compete in link popularity? The WebCEO site sums it up by stating the obvious: get as many site backlinks as you can. They then go on to point out that the mere number of links is not enough – link quality is an even more important signal. The following six points from WebCEO.com are a good summary of points to remember for link building:
- your link partners should highlight the related theme
- your link partners should not use link spamming methods
- it’s good for the page that links to you to have high Google PageRank
- you should not get too many inbound links too quickly
- you should get both reciprocal and one-way links pointing to you
- you should take care about the diversity of your link profile: obtain many single links from different sites rather than the same number of links from one site
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Good summary of points to remember for link building — this would be helpful to any newbie, as well as a good reminder for more experienced SEO types. Of course promoting a site to increase the number of backlinks or inbound links is only part of the story. Optimizing a website also involves editing its content and coding to increase its relevance to specific keywords and to make sure the pages are easily indexed by the search engines.