Are you an entrepreneur at heart? Me too. I love figuring out how to make businesses work. Over the past 2 years the income from my bio templates site has rivaled that of my coaching practice (talk about passive income!).
It’s been going so well that I’ve decided to cut back on my coaching business and focus more attention on my bio templates business. My first goal is to increase sales, and there’s two ways to do this: I can either 1) increase the visitor to buyer conversion rate, or 2) increase the overall amount of traffic (more visitors = more sales).
To date only .25 of one percent (yes, only one quarter of one percent!) of visitors to my site make a purchase. My goal is to double sales by the end of the year. I will need to either 1) double the conversion rate, or 2) double traffic.
I thought that since I already have good traffic, the most logical place to start is to try to increase my conversion rate. (As you may know, conversion means ‘how many visitors to your site take the desired action”. In my case, the desired action is to purchase a bio template.) To help me increase conversion rate, I hired a company called SiteTuners.com to critique and revamp my site. SiteTuners specializes in landing page makeovers with a view to increasing conversion.
I had hoped that the revamp of the website would double the conversion rate. Alas, it hasn’t happened. Truth be told, my brand spanking new (and expensive) website is doing no better at converting visitors than my old homemade site. Hmmm…
There are more things that I can test and tweak on the site, so hopefully over time I’ll be able to improve the conversion rate.
In terms of building traffic, I’m more experienced at that and have developed a marketing plan aimed at doubling my traffic. Here’s an outline of my plan:
- build backlinks (SEO)
- do on-page optimization (SEO)
- add more info on individual product pages
- sign up new affiliates and get link from their sites
- dominate search engines for search phrases related to “write a bio”
- track in Market Samurai
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Hey there. Sounds like a sound plan. Have you considered also incorporating retargeting to cover those traffic that comes to your site but leaves without converting? Just a thought. Good luck to you!
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