(L)earning From an Ebook Launch

by Barbra Sundquist

In an article today titled $72,000 in E-Books in a Week – 8 Lessons I Learned, Darren Rowse of Problogger points out that launching a new e-book is time-consuming, especially from the customer service end of things…

the number of emails that I’ve personally replied to this week must have been quite a few hundred. The weight of customer service type queries that come in when doing a launch is massive.

People whose computers crash during downloads, problems with credit cards, complaints about PayPal, people with old versions of Adobe Reader that mean they can’t read the PDF, people who fail to see that you’re selling an E-Book not a hard cover book (despite you slapping it all over your sales page)….. etc

This is just the territory that comes with this type of launch and if I were smart I’d probably have outsourced it – but it was good to get my head across it all as it taught me a lot.

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{ 1 comment… read it below or add one }

Denise Clermont April 30, 2011 at 7:38 pm

Great information. I am attempting for the first time to put on a webinar to help stay at home moms discover different home business opportunties. Do you have any suggestions about length or any other great suggestions would be h elpful.

Thanks Denise

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