This is the blogging course I recommend to anyone who wants to get started blogging in order to make money online. It’s written by Caroline Middlebrook, who is an excellent teacher.
The Bloggers Bible Course Curriculum
The course is split into 49 self contained lessons organised into 12 core modules. These are as follows:
Module 1 – Introduction (5 lessons)
The introductory lessons discuss how to select a topic and direction for your blog, how to clearly define your goals, conduct some essential blog planning and prepare an initial post repository. It also gives you a brief introduction to SEO as a foundation for later lessons.
Module 2 – Technical Setup (6 lessons)
The technical lessons cover everything you need to know to get your actual blog built. Everything from hosting to WordPress (the software of choice for blogging!), RSS feeds, stats tracking, contact forms, archive pages and some other technicalities. It also discusses the ‘launch’ process of your new blog in this module.
Module 3 – Basic Content (3 lessons)
Content is the backbone of any successful blog and although it can be a large subject, this module gives you just the essential information to create some really solid content that you can begin to monetize without bogging you down in details that can be left until later.
Module 4 – Basic Monetization (5 lessons)
As
this course is designed to enable you to build a profitable blog, we
want to start monetization as quickly as possible. This module teaches
you how to effectively implement some of the easier strategies such as
contextual advertising and affiliate marketing. These strategies can be
implemented from the beginning and allow you to start generating an
income as soon as the traffic starts to trickle in.
Module 5 – Traffic (5 lessons)
No traffic = no profits! This module introduces the topic of
traffic with strategies can be implemented from the outset. It also
discusses how to properly analyse your blog traffic so that you can
make tweaks that boost it in the future.
Module 6 – Basic Link Building (3 lessons)
Another source of traffic is search engine traffic but this
takes longer to build because it is entirely driven by the ability of
your blog to rank highly for traffic-generating keywords. This in turn
requires backlinks and so this module gives you a few easy link
building methods that you can begin to put to work straight away.
Module 7 – Social Media (6 lessons)
The final traffic source that you need to know about is Social
Media which is a huge subject. This module doesn’t try to cover it ALL
- it just focuses on those specific sites that have proven their
ability to drive literally thousands of visitors and links to even a
brand new blog.
Module 8 – Readership (2 lessons)
Building a profitable blog implies that you sell stuff to your
readers. If you want that to happen you have to provide them with
excellent value, look after them and nurture them. This module shows
you how to do just that!
Module 9 – Maintenance (1 lesson)
Just like a car, a blog needs an occasional bit of maintenance
work done. Before diving into the advanced topics, this module gives
you a quick lesson on essential blog maintenance to keep everything
running in top condition.
Module 10 – Advanced Content (4 lessons)
There are millions of new blogs created every year. There is
always room for more blogs, but if you are in a crowded niche then you
need to stand out from the crowd – be different, be BETTER than the
rest. You’re already creating good content but now that you’ve got all
the essentials down its time to ramp up your efforts and create some
truly outstanding content!
Module 11 – Advanced Monetization (6 lessons)
Standard monetization strategies like those in module 4 often
have a certain cap to them. There’s only so much you can earn on a per
visitor basis and this won’t be as high as you might like. However, if
you are prepared to put in some extra effort you can transform your
blog into a fully-blown business. Product creation, freebie marketing,
membership sites, list building and more are all taught in this module.
Module 12 – Advanced Link Building (3 lessons)
Every blog post we write is an opportunity to increase our
search engine traffic but this is only going to happen if we out-rank
our competitors which is why link building is so important. This final
module teaches you three specific strategies for building quality links
- if you’re prepared to put the work in!
There is a free version of this course – where you get one
lesson a week for a year. Or if you want all the lessons right away,
you can get the paid version. Either way, I think you’ll really like
this course. Click here to view more details
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