From a revenue point of view, the beauty of membership sites is that the payment is recurring. It’s not just a one-time purchase. You get paid month after month.
The most valuable part of that is that it offers you the opportunity for an ongoing relationship with your customer. Month after month you are providing value to them, and strengthening your relationship.
As you strengthen the relationship, you are developing a life-long customer: someone who is likely to buy more things from you.
For a coach or consultant, this might mean that the person who has been subscribing to your $39 a month membership now becomes a 1-1 client paying you $500 a month. Or signs up for your $995 live training program. Or better yet, sends her staff of 10 to your training program!
Related posts: