My perfect customer or client is someone who
wants to ______________________________

The problem or goal they have is:
______________________________________
______________________________________
______________________________________
______________________________________

The way I know they have this problem is:
______________________________________
______________________________________
______________________________________
______________________________________

The solutions I offer are:
______________________________________
______________________________________
______________________________________
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The benefits they will receive relative to their problem
or goal are (choose three):

how to increase ___________________________
how to find ______________________________
how to achieve____________________________
how to keep ______________________________
how to resolve ____________________________
how to __________________________________
how to __________________________________

They’ll know I’m an expert because (ways I have
“walked the walk” they are embarking on):
______________________________________
______________________________________
______________________________________
______________________________________

Resources I could recommend with authority are:
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