I'm delighted to announce that professional copywriter and marketing consultant Katja Bartholmess has joined HomeBusinessWiz as a regular contributor. In addition to articles about copywriting, Katja will be offering a monthly Home Page Booster feature.

What's a Home Page Booster?

The Home Page Booster is a makeover of your website's homepage. It's your chance to get your website’s most important page critiqued by a web copy expert and get advice on how to improve it.

Why get a home page makeover? A good website can work for your business like an enthusiastic sales rep. What it needs to do is first attract the attention of the search engines, and then offer the viewer strong reasons to act. Sadly, most small business websites unknowingly commit one or more cardinal online sins already on their home pages. Result? An untold amount of potential customers spend their money elsewhere.

Katja and I can’t stand to see potential profits slip away from anyone. So we’ve decided to do something about it.

How does the Home Page Booster work?

It’s easy. Just send Katja a link to your website and provide her with the following information (paste the questions and answers into an e-mail):

1. How do you direct people to your website: Do you use banners? Pay per click ads? Offline methods? If you have any samples of your ads, please send them.
2. Please describe your product or service. Be sure to tell me what it is that gives your products and services an edge over your competitors.
3. Who are your clients? Please describe a typical customer.
4. Can you explain what needs and desires your clients that can be satisfied with your product or service?
5. What business goals would you like to reach with your website?
6. What frustrates you the most about your website as it is right now?

What will you get?

You will receive thorough advice from an experienced advertising and web copy writer. Katja's critique and suggestions will be frank and constructive. Of course, the final decision about what (if anything) to change rests with you.

Be aware that the criticism and advice you receive will be published on HomeBusinessWiz.com. (That means a whole host of readers will surf to your website. That’s a good thing for your business, so don’t be shy.)

What does it cost?

Not much. All we require is that you make a donation to Keep a Child Alive – a wonderful nonprofit organization in New York that provides life-saving AIDS medications to African children.

That’s it! Katja works on a first-come-first-served basis, so she’ll get to your site eventually even if she can’t critique it immediately. If you have any questions or if your website needs a boost right away and you can’t wait for your turn, please contact her for a private Home Page Booster session: Katja@kb-words.com

Interested? Here's a summary of what to do

1. copy and paste the 6 questions from above into a new email.

2. send your website url plus the answers to the questions to katja@kb-words.com

3. go to KeepAChildAlive.org
and make a donation

4. Watch your email inbox for a confirmation receipt for your donation. Forward that receipt to Katja@kb-words.com so she can see that you made a donation.

5. Katja will email you to tell you when your critique will be published.

I would like to acknowledge Roberta Rosenberg, Copywriting Maven from Copyblogger for the inspiration for this feature.