Solomon Woodworks: Galiano Island Jewellery Business
Two weeks ago I spent a lovely afternoon at the upscale arts and crafts Filberg Festival in Courtenay, BC. Among the many talented artisans displaying their work, one display in particular caught my eye. Appropriately nestled under the drooping branches of a big cedar tree was a quiet display of gorgeous wood jewellery.
Tahirih and Gabriel Solomon design and craft unique jewellery made from wood – hence their business name “Solomon Woodworks”. They started their business in 2003 because they both wanted to work on something that they really enjoyed, have a flexible schedule, and also work together.
On their website they describe the inspiration for their business:
We live on Galiano Island, a lush rock along the west coast of British Columbia, Canada. We work full-time making our jewellery, supplementing with the odd carpentry job.Solomon Woodworks started when Gabriel was working with some exotic hardwoods that a friend had left in the shop. We were going to a party and I didn't have any jewellery to wear, so he said "Give me a minute!" He was back in few hours with a pair of earrings he'd made!
I loved their elegant shape and was amazed at the woods naturally vibrant colour. Realizing this was a chance to create and exhibit the beauty of wood for everyone to enjoy, we embarked upon an exciting journey of discovering and enjoying the art of fine woodworking.
Prior to starting their home-based business, Gabriel worked as an apprentice carpenter and Tahirih managed her family's health food store and café on Galiano Island. Now they work on their jewellery business nearly full-time (on and off, depending how busy galleries and festivals are). The rest of their income is from Gabriel taking on carpentry jobs, and Tahirih being his carpentry helper. Tahirih also does a few
shifts a week at her family's store. Their long-term goal is to be able to afford to work only on their jewellery.
When asked what they like most about their business, Tahirih says "We love having a flexible schedule so we can travel and find new places to exhibit our work. One of the best parts if just working on something you love and are extremely proud of!"
As for what they like least about their business, the old problem of work-life balance came up. Tahirih says that ironically, it's exactly that longed-for flexible schedule that makes it seem like neither of them ever has scheduled a day off! Apparently there's always something that could be done.
That crucial first year in business
The Solomons acknowledge that their first year in business was a gigantic learning curve. Tarhirih says that when she looks back, she’s impressed they got anywhere at all! As she puts it, "Our jewellery looked a little less polished, we couldn't find suppliers, we didn't know what stores were appropriate etc." But after sticking with it for the first year and half, they started getting their feet on the ground and things have just gotten smoother since.
I was impressed with the quality of the promotional material Solomon Woodworks had at the Filberg. Beautiful full-colour brochures and distinctive business cards showed off their work. And the models in their brochure looked so...well, gorgeously West Coast. Professional but not too slick. I was really curious about who they were so I asked Tahirih. She seemed delighted that I'd noticed and said that the models were family members. Pretty good looking family, I'd say! See the photo at left and see if you don't agree. :)
Who are their customers?
Solomon Woodworks’ customers vary from young to mature. They sell a fair amount of pieces through galleries in BC, Alberta and Washington State, but the majority of their sales are from the arts festivals they attend. There they get to meet the customers, which they love, and make future contacts. (Case in point - that’s how I met Tahirih and Gabriel.)
In addition to “bricks and mortar” gallery representation, the Solomons market through their own website and on other online galleries featuring local artists. Tahirih shared that setting up a comprehensible and attractive website was a long and arduous project that also cost a lot of money. They saved some money on the web design by designing their own site on paper, and then getting the professional web designer to put it online.
Final words of advice from Tahirih? “Have a house big enough for you and your business. And have a perfectionist like Gabriel on your team!”
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