1) Simple

I love taking complicated information and making it simple. You'll find all the basics of starting and running a home-based business here, explained in clear, simple language. From the graphic design of the site to the content of the articles, simplicity is key to HomeBusinessWiz.

2) Practical

When I'm learning how to do something, I need it laid out step-by-step for me. So I try to do that for my readers as well.

3) Trustworthy

There's a lot of information about how to start and run a successful home-based business on the Internet. So much so that it can get confusing about whose advice to believe. I only recommend methods, techniques or products that I have actually used (or that someone I respect has used).

I know what my brand is - or at least what I intend it to be - but does my brand stand up to the critical scrutiny of my readers?

One area of ongoing concern is the advertising on HomeBusinessWiz. Although I'm careful to ensure anything I write is simple, practical and trustworthy... can I say the same for the Google ads and text link advertising (the little blue links in the top right corner)?

This is something that I do keep a close eye on. I check out most of the advertisers and if any of them seem questionable to me, I do a "block" in Google.

Because why take the care to build my brand as simple, practical and trustworthy, only to have it undermined by the advertising on my site? Not only would that not feel good on a values level, it just doesn't make good business sense.

What about you? What does YOUR brand stand for? And is everything associated with your brand consistent with that message?

Blackspot image courtesy of Adbusters.org website