How a Business Collaboration Develops (Case Study)

by Barbra on June 1, 2007

woman-sky-200px.jpgAh…the folly! I should know by now that nothing is every really finished. It’s always evolving. Or at least, that’s how it works for me. One project inevitably leads to another.
As Andrea Lee remarked this week “Remember the quote from the Godfather?” Oh yeah, that would be the one about making an offer you just can’t refuse. Can’t you just hear Andrea laughing gleefully in the background?
But I’m getting ahead of myself.
Let’s backup a couple of months. I had announced far and wide that I was leaving the coaching profession to become a full-time artist. I had already tried to sell my coaching practice but it didn’t work out. So I announced in my newsletter that I was considering developing my materials into a self-study program.
No sooner had I pushed SEND on that message, than I received a immediate reply from Andrea Lee (she of Multiple Streams of Coaching Income fame, among many other things).

Barbra,
Re your project to home-study-ize the BACC materials. I wonder if you would be interested in a collaboration? I could offer to help in any way useful to moving the product creation part along…
What I envision is that having collaborated and perhaps cobranded the product, I could then very easily and on a continual active basis promote it at our online store, due to launch later this spring. I could also see continually finding opportunities to sell it, at events, exhibits, build affiliate relationships, etc. Might you be interested in discussing it further?


I suppose the reason I’d be most interested in this idea (aside from having a fun project to work on with you before you complete this chapter in life) is that I have been on the lookout for something I can wholeheartedly recommend that is coaching skills based.
Let me know what you think…
Fondly and with a smile,
a

It took me no time at all to reply to Andrea with a hearty YES! YES! YES!
A quick phone call later and we had decided that I would do the content creation and her company would look after the graphic design, production, marketing, sales, and customer support. In other words, all the stuff I don’t want to do (who’s laughing gleefully now? hahaha!)
So what exactly are we making?
Right now, we are focussed on two CD products:
1) The Sound of Coaching – What Does Great Coaching Sound Like? which is a 2 CD set of me coaching 3 real clients, along with commentary. This set is just days away from being released.
2) The Complete Masteries Training Program - an 11 CD set that has a one hour training on each of the 9 IAC Masteries, along with a companion training on how to prepare for and pass the IAC certification exam. We are targeting July for the release of this major project.
Oh, and remember that offer I just can’t refuse?
Andrea, in her inimitable creative and collaborative style, now wonders if I’d like to produce an entire series of The Sound of Coaching CDs. Ones that would feature other master coaches coaching, and me discussing the coaching with them.
Did someone say “Producer” ?
That sounds awfully creative to me. Just as appealing as working in my art studio.
So, I may be closing one chapter of my coaching life this month, but it looks like another chapter has opened. I’ll keep you posted!

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{ 1 comment… read it below or add one }

ellen weber June 2, 2007 at 6:10 pm

Barbra, I am thrilled about this good news. It is so right for you — and your talents will make it fly! all the best – you deserve it! So glad you shared this.

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