Creating a Stable Email Address - No Matter What Google Does
There's been speculation lately about whether Gmail email addresses will continue to be around. This concerns small business people who worry that the email address that they've given to customers might someday no longer be valid.
Writer and coach Ken Winston Caine details an easy workaround:
"Buy your own URL -- your own unique domain name that you will be happy to have representing you and your business for many many years. HotCoach.com, for example. And set up an email address of your choice, perhaps Chrissie@HotCoach.com. And set it up to
forward to your Gmail account.
So any mail sent to Chrissie@HotCoach.com actually goes to Chrissie.Whoever@gmail.com.
Then, no matter what ever might happen with Gmail, you still have Chrissie@HotCoach.com. And the minute you learn that Gmail has gone under -- or has changed all its email clients'
addresses from Gmail.com to GoogleMail.com -- should anything like that ever happen, you simply redirect Chrissie@HotCoach.com to another email provider.
Your clients never know the difference."
Why use Gmail if you have your own URL?
You might be wondering why use Gmail at all. Why not just give customers the Chrissie@HotCoach.com email address? Yes, you can do that. And as long as you don't have any trouble sending messages, you're fine. But...
As I've been experiencing lately, the SMPT server on the email account that I pay for (an SMPT is the server that sends your emails) )frequently gets blocked by spam filters. Stuff sits in my "Send" box for hours at a time. I can click "send and receive" repeated and those emails don't go anywhere. Very frustrating. This is not because of anything I've done wrong, but because of what Ken calls "the bad behavior of others living somewhere on my IP block."
Gmail is rarely blocked, so more emails get through when you use Gmail to send.
One cavaet about Gmail from Ken: "Gmail is pretty difficult to use for mass mailings to lists. (That's intentional: To confound spammers.) For list mailing you need a reliable mailserver like Aweber."
Note added June 6, 2007: This post was included in the Carnival of Small Business and the Carnival of Entrepreneurs.
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