1. Chocolate
Enreprenuer.com reports that trend-watching firm Datamonitor named chocolate “the new coffee” in a list of the top trends to watch in 2007. A big part of the surge in appeal for all things chocolate is the apparent health benefits. Studies have shown dark chocolate contains flavanoids that are actually good for us, so now we can indulge guilt-free (or so we like to believe).
2. Organics
From organic coffee to organic beer, consumers are demanding certified organic food products. Think about specialty products for niche groups such as kids, pets and seniors. How about organic pet treats? Or organic cooking classes for kids? Keep in mind that there are regulations regarding the use of the term certified organic. More information is available the Organic Trade Association’s website at www.ota.com.
3. Healthy food
Beyond organics, healthy food in general is a huge trend for 2007. With the aging of the Baby Boomers, the interest in food that promotes longevity is booming (no pun intended). Entrepreneur.com says “even candy is being loaded with omega-3 fatty acids, healthy extracts and vitamin C.”
4. Wine
What’s your target market’s age demographic? Forget that question, wine is a hot product for a wide range of age groups, from 20-somethings interested in budget quality to affluent baby boomers wanting to impress their friends with something a little different. And with the new laws legalizing online wine sales, there are lots of opportunities for savvy entrepreneurs.
5. Decadent Desserts
After today’s health conscious consumer has eaten their organic meal loaded with vitamins and omega-3 oils, a nice decadent dessert is the reward. Ahhh…we are creatures of contradiction, no?
A word to the wise
Remember that anytime your business involves food, there will be regulations involved. Big or little, your business has to be aware of the regulations and follow the rules.
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{ 5 comments… read them below or add one }
Thanks for highlighting the trend in organics! There are lots of reasons to choose organic foods, and it’s good for all of us that people are recognizing it.
You’re right Debbie. Not only health reasons for the people eating the food, but for the producers and harvesters as well. And then there’s the environmental reasons such as creating healthier soil and using no poisons.
Sounds like some good trends to me. You can’t go wrong with Chocolate and Wine.
Thanks for stopping by Anthony. Your blog http://compostbin.blogspot.com/ is delightful. I really like your gardening and composting photos, and the step by step on how to build a trellis is very helpful.
I like ur predictions.Guyess wine is good.
I also got entry in darrens project.
http://technospot.net/blogs/index.php/2006/12/19/predicting-the-evolution-of-techspot-insideout/
And i am feeding your blog.There wont be another chance to meet so many bloggers
Merry Christmas