Do you cringe at the thought of writing one of those "one page sales letters" to sell your internet based product? You know the ones I'm talking about - ones like this, and this.

Well, if that style of sales letter turns you off, you might like my "low key sales letter" template below. Feel free to use or modify it to suit your needs.

Warning: this sales letter template breaks many of the "rules" of sales copy.

For instance, it doesn't have huge headlines and multiple exclamation marks. It isn't pages and pages long. It neglects to create a false sense of urgency or list $5000 worth of free bonuses. It doesn't beat you over the head.

All of the above things are standard sales copy techniques,that I quite frankly find tacky and over-used (you can probably tell that pushy sales letters are a pet peeve of mine!).

However, lots of people say they work. I'll leave the choice up to you how "hard sell" you want to get. Personally, I prefer short, straighforward sales copy that doesn't hurt my eyes or insult my intelligence.

Low-key sales letter template

Dear __________,

I am writing to let you know that my new _____________ (website, book, CD, workshop) is now ___________ (available for sale, up and running, open for registration). See ____________
(URL if there is a website) to _____________ (purchase the book; check out the site; register today).

I'm very excited with the way the _______ has turned out (here you can say a few things about why you are excited, such as "it provides x solutions for y people) One person who got a peek at the new _________ this to say...

(insert testimonial)

I'd love you to share in my celebration about _____________. With with that in mind I'd like to offer you this special introductory deal.

If you ________(register, purchase, sign up for newsletter) before ______ (date) you will receive ________ (special price, 2 for 1 offer, bonus gift)

To ________(register, purchase, sign up for newsletter) just click here.

I hope you enjoy the _______ and that you'll let me know what you think of it!

Thanks,

Your signature and contact info

P.S. Remember, to get your ________, you need to ________ (call to action) by _________(deadline)

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