When you run a home based business, you need to make extra effort to present a professional image. One way you can do that is by having high-quality, well-designed business cards. Here are my five top tips for designing effective business cards for your home business:
Tip #1: Make sure they are legible.
Don’t use all caps, italics or underlining. Use a standard font like Times New Roman or Arial that is easy to read. Make sure the type is big enough for people to read without resorting to a magnifying glass. Choose a color and font that are easy to read. Dark ink on a light background is best.
Tip #2: Don’t use glossy or metallic paper
Often when you hand someone your card, they want to make a note on the back of it. They won’t be able to do this if your cardstock is high-gloss, a dark color or metallic. Have your cards printed on a paper stock that someone can actually write on.
Tip #3: Use the back of the card
Take advantage of the extra real estate on the other side to add valuable information about your home based business, such as a map to your location, key points about your services, discounts, coupons, or any call to action that will add value to your business card.
Tip #4: Get the advice of a professional designer
If you can’t afford to have a professional graphic designer design your entire card, at least get a consultation. Sketch out where you want your logo on the card, and the other information such as your name, address, phone number, website and email address. Take this, along with the computer file containing your logo, to a graphic designer for advice. You’ll be amazed at how even a short consultation will improve your design.
Tip #5: Don’t agonize
Remember, business cards are written on paper, not in stone. If they become outdated because you’ve changed your company name or the focus of your business, it’s no big deal. Just throw them in the recycling and get new ones made. My point is don’t let “getting the business cards done” hold you up in moving forward in your business. Just do it!
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Hello-
I am currently revising my book titled ADA Guide to Private Practice. I would like to obtain permission to use your article 5 Tips for Designing Effective Business Cards. Please advise as to where I can send permissions request.
Thank you for you attention to this matter.
Faye, I have emailed you directly with permission details.