Your goal is to create a business cards that prospects keep. Sadly, most business cards are tossed within hours of a meeting. The key to making a card that recipients keep is to have information on it that benefits them.

Six things you must have on your card:

1. Business Name

2. Tagline or Slogan

You can skip this if the business name clearly conveys what the business does.

3. Your Name

But it's not necessary to repeat if your name is the same as the business name.

4. Phone Number

Don't forget the area code, and the country code if you have international callers.

5. Email Address

Many of your customers will prefer to contact you by email.

6. Web Page Address

Start with the www (you don't have to include the http://)

Three optional things to include on business card:

1. Your Job Title

If you are the business owner, this might be Owner, President, Owner/Operator, Partner, Team Leader or something along those lines.

2. Business Physical or Mailing Address

Include your mailing address if people will be mailing you things. Include your physical address if they will be coming to your office or dropping off things (e.g. courier deliveries). If you don't want anyone dropping by your home based office, don't put the address on your card.

3. Logo or Photo

People tend to keep cards with photos longer than standard cards, and showing a friendly picture of yourself is appropriate for a service business.

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