The term "vertical marketing" is a fancy way of saying "marketing to the clients of your clients". One way you can do this is to have a report or tool that you give your clients with permission to pass along to others. How is this done?

A practical example of how to market to clients of clients

For instance, suppose your home based business is landscaping. You might want to make up a one page checklist of landscape maintenance tasks that need to be done in each month of the year, or a handy list of drought resistant plants. You could give copies to your customers and ask them to pass them along to their neighbours.

Perhaps the local garden centre would like to give it away to each customer who comes into the garden centre. Of course, you would have your home business name, contact information and a "hard to resist" special offer prominently placed on the handout.

Or maybe you are a home based stress coach or consultant. You could write an article on “How to ______”, make some copies and give them to your doctor and other service providers who come into contact with people who could use your services. Or perhaps have a “10 Ways to ______” printed on a postcard along with a relaxing or humourous picture.

Think about it: who do you know?

Who do you know who comes into contact with people who could use your product or service? If you sat down right now and made a list, I bet you would be pleasantly surprised.

Now develop an information product and give it away

So make a list of your contacts, develop an information product, and then offer them copies to give it out to their own clients or friends. And then pat yourself on the back for being such a smart home based business"vertical marketer".